Job Description

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Please note there are three (3) positions to fill.

Your role

Reporting to the Manager, Promotion and Public Relations, you plan, recommend, develop and coordinate the execution of innovative public and media relations strategies for content and productions under your responsibility, ensuring they align with corporate priorities, standards, policies and branding.

Key Responsibilities:

Strategic Development

• Develop strategies and objectives for public and media relations events, including communications plans, news releases, invitations, Q&A documents and training courses (if necessary), ensuring their relevance and accuracy.
• Plan, design and implement public and media relations events (announcements, screenings, media junkets) based on the promotional sequence determined with the 360 social media and publicity teams.
• Identify producer needs, recommend promotional content to be featured and determine timelines for deliverables.
• Ensure that the necessary visuals are created and developed for each event and comply with Radio-Canada branding standards.
• Attend meetings with content teams and producers to discuss planning and implementation of PR activations and initiatives for each assigned project.

Advisory Role

• Recommend public and media relations events for projects under your responsibility, factoring in any issues that could impact Radio-Canada\xe2\x80\x99s corporate image and reputation.
• Support, guide and advise content teams, producers, external publicists and talent in rolling out PR activations for assigned projects.
• Supervise the preparation of interviews and public appearances by spokespeople, artisans and artists.

Representational Role

• Act as a single point of contact for internal and external resources associated with each project under your responsibility.
• Respond to media inquiries (requests for interviews, information, visuals, etc.) related to projects under your responsibility.

Coordination

• Oversee the steps involved in producing public and media relations events (needs identification, costing, submissions, timelines, resource availability and approvals) with all stakeholders.
• Determine spokespeople for each event.
• Arrange and manage interviews; develop and pitch story ideas to journalists for media coverage in connection with a series, program or documentary.
• Prepare interview question lines and miscellaneous reports (media impact, etc.).
• Maintain media contact lists.

Qualifications

We are looking for a candidate with the following:

Qualifications:

• Bachelor\xe2\x80\x99s degree in communications or marketing (acceptable equivalent training may be considered)
• Five (5) years\xe2\x80\x99 relevant public relations experience, including active participation in marketing strategy (other comparable experience may be considered)
• Extensive knowledge of the journalism and media market
• Good general knowledge and knowledge of the arts scene
• Demonstrated media relations experience and relationships with reporters/columnists covering television, radio and streaming platforms
• Experience organizing media or public relations events

Skills:

• Ability to analyze and synthesize information
• Strategic thinking skills
• Ability to organize and prioritize work
• Planning and project management skills
• Ability to quickly identify issues
• Ability to create or seize opportunities
• Ability to engage teams and foster teamwork
• Ability to work on several large projects at the same time
• Effective and tactful communication skills
• Versatility
• Ability to be flexible and adaptable to change
• Thoroughness
• Strong client-service orientation
• Ability to manage stress and work under tight time constraints
• High-quality spoken and written French
• Bilingualism (English and French) is an asset

Candidates may be subject to skills and knowledge testing.

If this sounds interesting, please click on \'\'Apply online\'\'. We thank all applicants for their interest, but only candidates selected will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country\xe2\x80\x99s diversity. That\xe2\x80\x99s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That\xe2\x80\x99s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada\xe2\x80\x99s public broadcaster. For more information, visit the section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

CBC/Radio-Canada