Job Description

At tentree, our vision is to make saving the planet simple through our products so people can both enjoy and protect nature. We\'re seeking a PR Specialist to connect this vision to new and current customers and stakeholders to drive brand and product awareness, plus build tentree\'s profile and leadership in restorative action to save the planet. Working closely alongside the Senior Marketing Manager, this role reports to the Senior Brand Director and is responsible for building the PR strategy for North America, which includes media list curation, release writing and distribution, pitching, leading media interviews and messaging, prepping spokespeople as well as results reporting. In addition, this role will also provide a percentage of PR support to our sister company, veritree, where you will identify and synergize PR, earned media and thought leadership opportunities between the two organizations. The successful candidate is part of the brand storytelling team at tentree, brings 5+ years of progressive PR experience, plus has the creativity, passion and can-do attitude to enhance and elevate our brand voice.

What Will You Be Doing?

• You will develop PR strategies and approaches to drive earned coverage on our brand, products, people and values, as well as provide additional support (about 25% of your time) to our sister company, veritree
• You will act as the first point of contact for all media inquiries for tentree and veritree, which includes assessing recommended next steps.
• You will set clear and measurable objectives for PR initiatives and campaigns, as well as tactics/approaches to support assigned metrics/goals.
• You will ideate, develop and execute seasonal and ongoing PR strategies to generate earned coverage to drive brand discovery and purchase, including creating and writing PR releases and opinion pieces, pitches, media list curation and reporting.
• You will collaborate with Brand team peers to ensure PR effectively supports integrated marketing initiatives, campaigns and seasonal product launches to generate coverage to elevate brand and product awareness and reach.
• You will collaborate with internal subject matter experts including Sustainability, Retail, Design and Product Development to create story ideas and PR initiatives.
• You will properly brief spokespeople and subject matter experts for interviews with reporter and outlet bio, anticipating questions and providing key messages.
• You will evaluate opportunities for brand partnerships, media sponsorships, events and influencer partnerships.
• You will seek out awards submissions and speaking opportunities that honour tentree brand values, restorative initiatives, products, campaigns, workplace and its people.
• You will maintain a strong understanding of industry trends affecting tentree and make appropriate recommendations around PR strategy.
• You will manage brand reputation through issues plus crisis messaging and strategies as needed for both tentree and veritree.
• You will develop comprehensive monthly and post-campaign media coverage results.
• You will perform other duties as required/assigned by the Senior Brand Director.

Requirements Professional Requirements:

• 5+ years of experience in Public Relations management and activations
• Strong and proven proactive and reactive media relations skills, including pitching to deliver high-quality media coverage and influencer engagement
• Successful track record of PR campaigns that embrace both corporate and product brand messaging with demonstrated ability to align and position to reach and engage target audiences
• Exceptional writing and verbal communication skills, including experience dealing with senior decision-makers
• PR agency experience (preferred)
• Consumer product and/or apparel industry experience (preferred)
• Media crisis and issues management experience (preferred)

Personal Strengths:

• Strong personal connection with the tentree brand vision and our restorative efforts
• Strong curiosity and genuine interest in uncovering unique and innovative communication approaches to build brand reputation, product awareness and media coverage
• Ability to cultivate both internal and external successful relationships
• Highly adaptable multi-tasker and detail-oriented self-starter who can excel in a fast-paced environment while still managing multiple priorities

Benefits

• Extended healthcare plan
• Generous paid days off
• Ability to work from home
• Opportunities for training and development
• Employee discounts
• Discretionary bonus

tentree is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.