Job Description

In-Person Interview - Calgary Office

Salary

: $55,000

Type

: Full-time

Location

: Suite 101, 2030 11 Street SE, Calgary, AB

About Us

CAYK Marketing is a data-driven, lead and revenue-focused agency. We don't build campaigns for vanity metrics like impressions alone; every campaign we manage is designed to drive measurable impact and achieve our clients' growth goals. Our clients trust us to deliver results that matter: leads, purchases, and measurable returns on investment.

The Role

We're looking for a skilled PPC Specialist with hands-on experience in both Google Ads and Meta Ads. This role is responsible for creating, managing, and optimizing campaigns that perform. You'll work with a portfolio of clients across industries, ensuring their campaigns are aligned with business objectives, optimized for conversions, and tracked for success

Key Responsibilities

Create and manage Google Ads and Meta Ads campaigns with a focus on lead generation and revenue growth Conduct ongoing optimizations weekly and biweekly, including audience targeting, bidding strategies, keyword performance, and creative testing Build and manage account structures that support both scalability and performance tracking Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement Develop and deliver clear performance reports that tie results directly to client growth goals Collaborate with Account Managers to align campaign strategies with client objectives and industry best practices and wins in ads are shared Implement conversion tracking solutions to ensure accurate ROI reporting Manage client advertising budgets, including sign-offs and filing

Qualifications

Proven experience managing Google Ads and Meta Ads accounts with measurable results in lead generation and e-commerce Strong understanding of PPC best practices, including keyword research, ad copywriting, and A/B testing Proficient in data analysis and reporting, with the ability to translate metrics into actionable strategies Knowledge of conversion tracking tools such as Google Tag Manager, Meta Pixel, and analytics dashboards Ability to manage multiple client accounts and deliver on performance expectations Detail-oriented, proactive, and results-driven mindset

Why Join CAYK

Work in a collaborative, growth-oriented agency where every client win is celebrated Be part of a team that values strategy, data, and execution equally Opportunity to directly impact client revenue and see the measurable results of your work

Tools You'll Use

Google Ads Meta Ads Manager Google Analytics (GA4) Google Tag Manager SuperMetrics Google Looker Studio CallRail Monday.com Zapier


CAYK is a growing marketing and advertising agency with roots dating back to 1994, when we built our first website. As a second-generation agency, our focus for the past decade has been centred on growth. Growth of the agency, growth of the businesses we serve, and most importantly, growth of the people within our team.





We believe true success is measured by the success of our team. It is built through the contributions we make to each other, the standards we set, and the growth we foster together. At CAYK, we do not just aim to meet expectations, we work to exceed them, for our clients and for ourselves.





We are passionate about building an environment where driven, talented people can do their best work, make an impact, and build careers they are proud of.