Job Description

Description

Position at Wavemaker

Planificateur (trice) m\xc3\xa9dia - Media Planner

Description de l\'agence

Chez Wavemaker, nous donnons le meilleur de nous-m\xc3\xaame pour les marques qui aiment \xc3\xaatre pouss\xc3\xa9es \xc3\xa0 aller plus loin et plus vite, ensemble. Nous avons d\xc3\xa9velopp\xc3\xa9 Provocative Planner, une approche modulaire qui fusionne l\'intelligence humaine et le Machine Learning d\'une mani\xc3\xa8re unique pour tirer le meilleur parti des deux. La provocation positive habilite nos employ\xc3\xa9s autant que nos clients. Nous fa\xc3\xa7onnons les d\xc3\xa9cisions des consommateurs et l\'exp\xc3\xa9rience de nos marques gr\xc3\xa2ce aux m\xc3\xa9dias, au contenu et \xc3\xa0 la technologie. Lorsque nous provoquons positivement, nous poussons nos limites sans peur.

Le r\xc3\xb4le et son contexte

Le/La planificateur (trice) m\xc3\xa9dia joue un r\xc3\xb4le essentiel dans tous les aspects de la discipline. Les responsabilit\xc3\xa9s du poste incluent la propri\xc3\xa9t\xc3\xa9 des donn\xc3\xa9es du plan et du budget en ce qui concerne les projets assign\xc3\xa9s, la gestion des modifications du plan et la maintenance g\xc3\xa9n\xc3\xa9rale de l\'activit\xc3\xa9 et son effet sur tous les r\xc3\xa9sultats connexes, y compris la communication aux \xc3\xa9quipes de mise en \xc5\x93uvre. Vous serez responsable de la n\xc3\xa9gociation, de l\'achat et du maintien des calendriers m\xc3\xa9diatiques, en vous assurant que les achats finaux respectent l\'objectif et la strat\xc3\xa9gie du plan approuv\xc3\xa9. Le/La planificateur (trice) / acheteur fournira \xc3\xa9galement des recommandations sur la fa\xc3\xa7on dont les activit\xc3\xa9s concurrentielles peuvent \xc3\xaatre exploit\xc3\xa9es \xc3\xa0 l\'avantage de nos clients.

Principales responsabilit\xc3\xa9s

• \xc3\x89labore les plans m\xc3\xa9dia pour les clients d\xc3\xa9termin\xc3\xa9s
• Responsable de la maintenance quotidienne des calendriers m\xc3\xa9dia
• Utilise efficacement les outils de l\'industrie pour aider \xc3\xa0 l\'\xc3\xa9laboration de plans
• Aider \xc3\xa0 d\xc3\xa9velopper les m\xc3\xa9triques du plan et \xc3\xaatre responsable de l\'analyse et des rapports connexes relatifs aux KPI
• Pr\xc3\xa9parer, contr\xc3\xb4ler, v\xc3\xa9rifier et \xc3\xa9mettre des analyses, y compris la maintenance continue
• Assister les membres s\xc3\xa9niors de l\'\xc3\xa9quipe dans toutes les phases de la gestion des comptes/clients
• D\xc3\xa9velopper une compr\xc3\xa9hension plus approfondie des besoins et de la strat\xc3\xa9gie des clients
• Analyser les alternatives m\xc3\xa9diatiques pour recommander la meilleure fa\xc3\xa7on d\'allouer le budget publicitaire
• Faciliter l\'analyse concurrentielle au besoin
• Jouer un r\xc3\xb4le cl\xc3\xa9 dans le budget et le processus de facturation des clients pour assurer l\'exactitude
• R\xc3\xa9diger et maintenir des rapports d\'\xc3\xa9tat et de contact pour assurer un flux de travail efficace afin de respecter les d\xc3\xa9lais
• Se tenir au courant des tendances de l\'industrie gr\xc3\xa2ce \xc3\xa0 des revues sp\xc3\xa9cialis\xc3\xa9es, des ateliers/s\xc3\xa9minaires de l\'industrie et suivre les \xc3\xa9v\xc3\xa9nements actuels.

Ce que vous apportez

• Une (1) \xc3\xa0 deux (2) ann\xc3\xa9es d\'exp\xc3\xa9rience en tant que plannificateur (trice) et / ou d\'achat m\xc3\xa9dia
• Dipl\xc3\xb4me de niveau universitaire ou C\xc3\xa9gep en M\xc3\xa9dia, Marketing ou tout autre domaine similaire
• Bonne compr\xc3\xa9hension des concepts et principes de base m\xc3\xa9diatique
• Bonne connaissance d\'Infosys et de BBM
• Connaissance pratique des outils syndiqu\xc3\xa9s (PMB, Evaliant, DDS, Comscore, etc.)
• Ma\xc3\xaetrise de la suite Microsoft Office
• Capacit\xc3\xa9 \xc3\xa0 communiquer de mani\xc3\xa8re concise et claire \xc3\xa0 la fois oralement et par \xc3\xa9crit en anglais et en fran\xc3\xa7ais
• Sens du num\xc3\xa9rique: utilise les m\xc3\xa9dias num\xc3\xa9riques et sociaux, fait preuve de passion pour les m\xc3\xa9dias \xc3\xa9mergents, Google Analytics, Google Images, capacit\xc3\xa9 de rechercher et de rechercher des sujets, etc.
• Souci du d\xc3\xa9tail et de l\'attention
• Autonome qui fait preuve d\'initiative
• Capacit\xc3\xa9 de g\xc3\xa9rer plusieurs projets en m\xc3\xaame temps
• Esprit d\'\xc3\xa9quipe
• S\'\xc3\xa9panouit dans un environnement rapide

GroupM est le groupe no 1 de gestion d\'investissement m\xc3\xa9dia international. Nous offrons l\'intelligence permettant de trouver ou d\'\xc3\xa9tablir de pr\xc3\xa9cieux auditoires, la puissance de les engager plus efficacement et plus concr\xc3\xa8tement, et l\'aptitude de remporter les r\xc3\xa9sultats marketing d\xc3\xa9sir\xc3\xa9s. GroupM est la soci\xc3\xa9t\xc3\xa9 m\xc3\xa8re des agences de m\xc3\xa9dia WPP comprenant Mindshare, Wavemaker, MediaCom et Essence. Pour obtenir de plus amples renseignements sur l\'entreprise, veuillez consulter www.groupm.com.

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world\'s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it\'s not easy, but if it\'s in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world\'s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• Deep knowledge we have of our clients\' business
• Confidence to challenge what\'s gone before
• The support to go further than we thought possible

We are a part of GroupM, WPP\'s global media investment management company.

Wavemaker is seeking a dynamic Media Planner to join our Montreal team.

The Media Planner plays an integral role across all aspects of the discipline. Job responsibilities include the ownership of plan and budget data as it relates to assigned projects, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams. You will be responsible for negotiating, buying and maintaining media schedules, ensuring that final buys deliver on the approved plan objective and strategy. The Planner/Buyer will also provide recommendations on how competitive activities can be exploited to our clients\' advantage.

Key responsabilities

• Responsible for day-to-day maintenance of media plan
• Effectively uses industry tools to aid in plan development
• Assist in developing plan metrics and responsible for analysis and related reports pertaining to KPIs
• Prepare, check, verify and issue analysis including on-going maintenance
• Assist senior team members in all phases of account/client management
• Develop a deeper understanding of client needs and strategy
• Analyze media alternatives to recommend how to best allocate the advertising budget
• Facilitate competitive analysis as required
• Play a key role in the budget and client billing process to ensure accuracy
• Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
• Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events

Your qualifications

• Minimum 1-2 year as a Planning and/or Buyer
• University or College degree/diploma in Media, Marketing, Business, or related field
• Demonstrates understanding of media basics and concepts
• Knowledge of Infosys and BBM
• Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore, etc.)
• Proficient with Microsoft Office Suite
• Ability to communicate concisely and clearly both orally and in writing
• Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
• Demonstrates accuracy and attention to detail
• Self-starter who demonstrates initiative
• Ability to manage multiple projects
• Works well in a team setting
• Thrives in fast paced environment

GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit www.groupm.com.

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

Direction des Ressources Humaines - GroupM

Wavemaker