Job Description

Planificateur.rice media / Media PlannerDescription\xc3\x80 PROPOS D\'ESSENCEMEDIACOMEssenceMediacom est une agence de communication mondiale qui m\xc3\xa8ne une r\xc3\xa9flexion novatrice, cr\xc3\xa9e une croissance explosive pour les marques et aide ses clients \xc3\xa0 voir plus grand. Notre r\xc3\xa9seau mondial audacieux de 10 000 experts en communication aide nos clients \xc3\xa0 franchir les fronti\xc3\xa8res traditionnelles des m\xc3\xa9dias, \xc3\xa0 d\xc3\xa9couvrir de nouvelles id\xc3\xa9es et \xc3\xa0 d\xc3\xa9clencher une croissance exponentielle. EssenceMediacom d\xc3\xa9fie les id\xc3\xa9es conventionnelles afin de construire, de propulser et de dynamiser les activit\xc3\xa9s de nos clients \xc3\xa0 grande \xc3\xa9chelle et de mener notre industrie dans des domaines critiques tels que la diversit\xc3\xa9, l\'\xc3\xa9quit\xc3\xa9, l\'inclusion et la durabilit\xc3\xa9.EssenceMediacom fait partie de GroupM, l\'entit\xc3\xa9 de gestion des investissements m\xc3\xa9dia de WPP, la plus grande soci\xc3\xa9t\xc3\xa9 internationale de m\xc3\xa9dia.APER\xc3\x87U DU R\xc3\x94LELe planificateur m\xc3\xa9dia joue un r\xc3\xb4le essentiel dans l\'orientation des efforts publicitaires de nos clients en contribuant \xc3\xa0 l\'\xc3\xa9laboration de strat\xc3\xa9gies m\xc3\xa9dia bien inform\xc3\xa9es qui r\xc3\xa9pondent aux objectifs du client afin d\'atteindre ses objectifs marketing.\xc3\x80 ce titre, vous serez responsable de l\'\xc3\xa9laboration et de la mise \xc3\xa0 jour des plans m\xc3\xa9dias et des budgets correspondants. Vous suivrez les performances des campagnes de mani\xc3\xa8re continue et aiderez les \xc3\xa9quipes de sp\xc3\xa9cialistes \xc3\xa0 analyser les donn\xc3\xa9es et les param\xc3\xa8tres des campagnes et \xc3\xa0 formuler des recommandations pour en optimiser l\'efficacit\xc3\xa9.CE QUI REND CE POSTE INT\xc3\x89RESSANT

• Vous contribuerez \xc3\xa0 l\'\xc3\xa9laboration et \xc3\xa0 la mise en \xc5\x93uvre de strat\xc3\xa9gies m\xc3\xa9dia pour l\'un des plus importants annonceurs au Canada
• Vous participerez \xc3\xa0 la croissance et \xc3\xa0 l\'h\xc3\xa9ritage d\'EssenceMediacom dans l\'industrie.
• Vous ferez partie d\'une \xc3\xa9quipe dynamique et polyvalente ayant acc\xc3\xa8s aux meilleurs outils, technologies et recherches.

VOS RESPONSABILIT\xc3\x89S

• Participer \xc3\xa0 l\'\xc3\xa9laboration et \xc3\xa0 l\'ex\xc3\xa9cution des plans m\xc3\xa9dia
• Utiliser divers outils de recherche pour r\xc3\xa9aliser des \xc3\xa9tudes de march\xc3\xa9, des analyses d\'audience et des \xc3\xa9tudes sur la consommation des m\xc3\xa9dias
• Collaborer avec des \xc3\xa9quipes sp\xc3\xa9cialis\xc3\xa9es (\xc3\xa9quipes num\xc3\xa9rique et traditionnelles, \xc3\xa9quipes de r\xc3\xa9f\xc3\xa9rencement payant et r\xc3\xa9seaux sociaux) pour planifier et ex\xc3\xa9cuter les campagnes.
• Analyser les indicateurs de performance des campagnes afin d\'\xc3\xa9valuer l\'efficacit\xc3\xa9 et de formuler des recommandations fond\xc3\xa9es sur des donn\xc3\xa9es en vue d\'une optimisation
• Aider \xc3\xa0 la pr\xc3\xa9paration de rapports d\xc3\xa9taill\xc3\xa9s et de pr\xc3\xa9sentations pr\xc3\xa9sentant les r\xc3\xa9sultats des campagnes, les perspectives et les recommandations pour les clients
• Se tenir au courant des tendances de l\'industrie par le biais de revues sp\xc3\xa9cialis\xc3\xa9es, d\'ateliers/s\xc3\xa9minaires et suivre l\'actualit\xc3\xa9
• Superviser toutes les t\xc3\xa2ches administratives et comptables li\xc3\xa9es aux m\xc3\xa9dias, y compris le suivi de la r\xc3\xa9conciliation des factures partenaires, la v\xc3\xa9rification des rapports mensuels sur les d\xc3\xa9penses m\xc3\xa9dias (BCR) et les r\xc3\xa9ponses aux demandes de renseignements sur la facturation des clients

VOTRE PROFIL

• Ma\xc3\xaetrise des outils num\xc3\xa9rique : utilisation des m\xc3\xa9dias num\xc3\xa9riques et sociaux, passion pour les m\xc3\xa9dias \xc3\xa9mergents, Google Analytics, Google Images, capacit\xc3\xa9 \xc3\xa0 rechercher des sujets, etc.
• Fait preuve de pr\xc3\xa9cision et d\'attention aux d\xc3\xa9tails
• Autonome et fait preuve d\'initiative
• Capacit\xc3\xa9 \xc3\xa0 g\xc3\xa9rer plusieurs projets
• Travaille bien en \xc3\xa9quipe
• S\'\xc3\xa9panouit dans un environnement en constante \xc3\xa9volution

VOS QUALIFICATIONS

• Dipl\xc3\xb4me universitaire ou coll\xc3\xa9gial dans le domaine des m\xc3\xa9dias, du marketing, des affaires ou dans un domaine connexe ; OU exp\xc3\xa9rience professionnelle \xc3\xa9quivalente
• Minimum de 1 \xc3\xa0 2 ans en tant qu\'assistant-planificateur m\xc3\xa9dia et/ou d\'achat m\xc3\xa9dia
• Compr\xc3\xa9hension d\xc3\xa9montr\xc3\xa9e des bases et des concepts des m\xc3\xa9dias
• Connaissance pratique des outils syndiqu\xc3\xa9s (Lens, Telmar, Mediaocean/DDS, etc.)
• Ma\xc3\xaetrise de la suite Microsoft Office
• Capacit\xc3\xa9 \xc3\xa0 communiquer de mani\xc3\xa8re concise et claire, tant \xc3\xa0 l\'oral qu\'\xc3\xa0 l\'\xc3\xa9crit, en fran\xc3\xa7ais et en anglais.

GroupM et toutes ses filiales soutiennent et c\xc3\xa9l\xc3\xa8brent la diversit\xc3\xa9 et l\'inclusion. Nous nous engageons \xc3\xa0 cr\xc3\xa9er un environnement de travail s\xc3\xbbr et respectueux et \xc3\xa0 constituer une \xc3\xa9quipe qui repr\xc3\xa9sente une vari\xc3\xa9t\xc3\xa9 d\'origines, de perspectives et de comp\xc3\xa9tences. Nous sommes un r\xc3\xa9seau mondial d\'agences m\xc3\xa9dias qui repr\xc3\xa9sente des clients internationaux. Plus nous serons ouverts \xc3\xa0 tous et plus nous collaborerons, plus le travail que nous pourrons r\xc3\xa9aliser ensemble sera important.Si vous avez un handicap ou un besoin particulier n\xc3\xa9cessitant un accommodement \xc3\xa0 un moment ou \xc3\xa0 un autre du processus de recrutement, veuillez-nous en informer.ABOUT ESSENCEMEDIACOMEssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.EssenceMediacom is part of GroupM, WPP\'s global media investment management company.OVERVIEW OF THE ROLEThe media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client\'s objectives to achieve marketing goals.In this role you will be responsible for developing and maintaining media plans and corresponding budgets. You will track campaign performance on an on-going basis and assist the specialist teams in analysing the campaign data and metrics and providing recommendations for optimizing the campaign\'s effectiveness.WHAT MAKES THIS ROLE INTERESTING

• You will contribute to the development and implementation of media strategies for one of the biggest advertisers in Canada
• You will get to be a part of EssenceMediacom\'s growth and legacy in the industry
• You will be part of a dynamic and multi-talented team with access to best-in-class tools & technology and research

YOUR RESPONSIBILITIES

• Assist in the development and execution of media plans
• Use various media tools to conduct market research, audience analysis, and media consumption studies
• Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns
• Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization
• Assist in the preparation of detailed reports and presentations showcasing campaign results, insights, and recommendations for clients
• Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events
• Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries

YOUR PROFILE

• Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
• Demonstrates accuracy and attention to detail
• Self-starter who demonstrates initiative
• Ability to manage multiple projects
• Works well in a team setting
• Thrives in fast paced environment

YOUR QUALIFICATIONS

• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
• Minimum of 1-2 years as a Planning and/or Buying Assistant
• Demonstrated understanding of media basics and concepts
• Working knowledge of Syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.)
• Proficient with Microsoft Office Suite
• Ability to communicate concisely and clearly both orally and in writing in both French and English

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.Media Planning Montreal, Quebec $job.jobTypeNameShare

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