Job Description

Performance/Digital Marketing Consultant (Media, Analytics & Optimization)

About Watershed

Watershed helps public-sector and higher-education clients plan, execute, and optimize cross-channel campaigns. We integrate strategy, media, and analytics to connect spend to outcomes such as applications, registrations, and citizen engagement.

Contract type

Independent consultant / project-based (with potential call-ups under master vendor arrangements). Please include your

all-inclusive hourly rate

.

The opportunity

Own performance marketing from planning through optimization: audience discovery, media planning/buying, experimentation, and measurement. Build KPI dashboards, manage in-flight optimizations and recovery plans, and connect performance to business outcomes. Collaborate with creative partners and client CRM/marketing-ops teams.

What you'll do

Lead audience discovery/targeting and cross-channel media planning & buying (search, social, display, video, programmatic). Establish testing plans (creative/targeting/bidding), manage flighting, pacing, and budget shifts; implement corrective actions mid-campaign. Build and maintain KPI dashboards (e.g., GA4 + Looker Studio/Power BI); benchmark CPL/CPA; communicate insights and next actions. Set up robust tagging/pixels, data governance, and channel-to-outcome attribution; collaborate with client CRM/marketing tech (e.g., Salesforce Marketing Cloud) where applicable. Produce term/annual summaries and optimization roadmaps; support brief creation and SOWs for call-ups.

What you'll bring

5-8+ years hands-on media planning/buying and optimization in complex, multi-audience contexts (higher-ed/public-sector preferred). Evidence of measurable performance improvement and attribution across channels (to application/registration or equivalent outcomes). Platform fluency: Google Ads, Meta, LinkedIn, YouTube, programmatic DSPs; GA4; Looker Studio; Power BI (basic SQL/Excel a plus). Strong communication, analytical rigor, and comfort presenting to senior stakeholders. Experience collaborating within multi-agency alliances.

Nice to have

Higher-ed experience (domestic & international recruitment, continuing ed, brand, employer outreach). Experience with media billing administration and transparent platform partnership disclosures. Familiarity with accessibility/inclusive marketing guidelines.

How to apply

Email

career1@watershedemy.com

with:

1) Resume/CV,

2) 2-3 dashboard/report samples or anonymized screenshots,

3) Your

all-inclusive hourly rate

,

4) Availability and typical notice period.

Other details

We're committed to accessibility and inclusion. Some assignments may require security screening; please note your readiness to complete checks. Watershed is an equal-opportunity contractor.

Job Type: Fixed term contract
Contract length: 6 months

Pay: $37,901.37-$79,584.47 per year

Ability to commute/relocate:

Toronto, ON: reliably commute or plan to relocate before starting work (preferred)
Experience:

Media planning/buying and optimization : 1 year (preferred) Performance improvement and attribution across channels: 1 year (preferred) Platform fluency: Google Ads, Meta, LinkedIn, YouTube, DSPs: 1 year (preferred) GA4; Looker Studio; Power BI (basic SQL/Excel): 1 year (preferred) o Lead audience discovery/targeting : 1 year (preferred) cross-channel media planning & buying : 1 year (preferred) o Establish testing plans (creative/targeting/bidding): 1 year (preferred) manage flighting, pacing, and budget shifts: 1 year (preferred) implement corrective actions mid-campaign.: 1 year (preferred) Build & maintain KPI dashboards (GA4 + Looker/Power BI): 1 year (preferred) benchmark CPL/CPA; communicate insights and next actions: 1 year (preferred) Tagging/pixels, data gov, & channel-to-outcome attribution: 1 year (preferred) collaborate with client CRM/marketing tech- Salesforce : 1 year (preferred)
Work Location: Hybrid remote in Toronto, ON