We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our website. The ideal candidate will have a strong understanding of social media platforms, digital marketing trends, and best practices in content creation.
Responsibilities
Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
Create engaging content that resonates with target audiences while aligning with brand messaging.
Utilize SEO techniques and keyword research to optimize posts for search visibility.
Monitor social media channels for engagement opportunities through social listening and relationship management.
Analyze performance metrics using tools such as Google Analytics and web analytics to refine strategies.
Manage paid advertising campaigns on Facebook and other platforms to increase reach and engagement.
Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
Conduct proofreading to ensure all content is error-free and maintains brand voice.
Stay updated on industry trends in digital marketing, e-commerce, and public relations to inform content strategies.
Assist in video editing and photography for social media posts as needed.
Requirements
Proven experience in social media management with a strong portfolio showcasing content creation skills.
Proficiency in tools such as Hootsuite, Buffer, Adobe Creative Suite (Photoshop, Illustrator), and video editing software.
Strong understanding of social media marketing principles, branding, and public relations strategies.
Excellent written communication skills with a keen eye for detail in proofreading and editing content.
Familiarity with analytics tools like Google Analytics to track performance metrics effectively.
Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
Knowledge of graphic design principles is a plus; experience in e-commerce is also advantageous. If you are passionate about social media marketing and eager to make an impact through innovative digital strategies, we encourage you to apply for this exciting opportunity!
Job Types: Part-time, Permanent, Internship / Co-op
Pay: $15.00-$18.00 per hour
Work Location: In person
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