Job Description

Purpose

Reporting to the Manager, Partnership Marketing, this position has oversight over implementation of Armstrong Collective's marketing plans with trade partners, and non-traditional partners. This includes the management of account relationships, championing and supporting on trade engagement initiatives globally, and being the subject matter expert (SME) in relation to all things partnership marketing related.



This role works collaboratively with the broader Marketing team, Global Outside Sales and the Research & Data team with the goal of increasing brand awareness, consideration and ensuring the company reaches and exceeds sales targets . They are involved with larger cross functional and often global projects helping deliver key tactical outcomes.



Working knowledge of travel trade sales and the distribution channels is essential for success. Established stakeholder relationships would be a bonus.





This is a fixed term position with contract ending in December, 2026.

Key Areas of Accountability

PARTNERSHIP MARKETING

Help to exceed targets within specific geographical regions Deliver all required programs to market on time and on budget Develop strong and mutually beneficial relationships with key accounts Seen as an integral member and key contact with Global Sales Team Bring better efficiencies and cost savings wherever possible within the Partnership Marketing co-op spend Ensure all communication elements are consistent with the Rocky Mountaineer and Canyon Spirit brands Support the development and delivery of key trade engagement initiatives globally

MARKETING MANAGEMENT

Define the partner engagement strategy across all accounts responsible for Manage comprehensive and multi-faceted cooperative marketing programs with global travel trade partners, including: setting objectives and targets, data analysis, implementation of programs, and the measurement, tracking and reporting of results and ROI Manage trade marketing deliverables for the global regions including: collateral development & production, trade event collateral and branding, content development and distribution and trade partner webpage development Champion the channel, regions, and accounts responsible for when collaborating with various stakeholder groups in the organization, ensuring a complete understanding of the environment in which the accounts operate, their business, core objectives and performance Establish and nurture strong cooperative working relationships with key accounts marketing departments Demonstrate strong negotiation skills, ensuring Rocky Mountaineer and Canyon Spirit brands are receiving the strongest exposure in all trade marketing initiatives Help establish trade marketing standards and performance targets to ensure program results are measured and achieved; recommend ways to improve efficiencies Understand and disseminate consumer and market insights that will impact strategic and tactical marketing decisions

OPERATIONAL ACTIVITIES

Work with the Manager for all aspects of budget preparation, expenditures, monthly and quarterly monitoring and year-end accountability for the region and accounts specified Apply expertise to implement best practices and review processes and procedures to identify opportunities to improve efficiencies Collaborate with multiple internal teams including Marketing, Sales, Research & Data, Finance, Product/Operations and Guest Experience Participate in regular business and market development meetings (local and potentially international) Provide presentations to the organization, including: campaign reviews, procedural changes, updates Have a strong understanding of emerging trends, issues, and opportunities in the travel and tourism sector Represent Rocky Mountaineer and Canyon Spirit brands at events; as required Support the Partnership Marketing team; as required

Qualifications

Education / Certifications / Knowledge

University degree, with post-secondary education in marketing or relevant experience

Experience

4-5 years in a tourism/travel trade sales and/or marketing role Experience in brand management, market research, print and digital marketing Experience in managing budgets An established network in travel and tourism; regarded as an asset

Skills

Solid understanding of travel trade and the distribution channels Confidence in leading multi-faceted projects Demonstrated ability to think strategically Exceptional negotiation skills with a goal to find a win-win for all parties at the table Solid understanding of social media channels Excellent presentation, verbal, and written communication skills Service oriented with a strong customer focus Ability to make decisions and effectively communicate information

Working Conditions

Due to time zone differences must be able to work flexible hours Flexible to travel as required

Compensation

The base salary offered for this role is $65,000 to $75,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.

Eligible Benefits

Armstrong Collective supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:


Medical, Dental, Vision, Life Insurance Short term disability, long term disability benefits Travel emergency assistance Vacation time and sick time

Armstrong Collective,Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.

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