Job Description

From coast-to-coast, our inspiring colleagues are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. With our team, you\xe2\x80\x99ll bring this purpose to life every day by living our Values, being open to change, and pursuing your goals.

In return, we\xe2\x80\x99ll give you countless opportunities to learn and grow, alongside a diverse and passionate community of experts \xe2\x80\x93 the best the industry has to offer. You\xe2\x80\x99ll be empowered to be your best self, do your best work, and make a meaningful impact. Here, you can help shape the future of insurance, win as a team, and grow with us.

About the role

We\xe2\x80\x99re looking for a Web Advisor II to join our growing team!

What you\xe2\x80\x99ll do here:

• Develop measurement plans for digital marketing programs and establish reporting processes, working with marketing advisors, data scientists, agencies and technology partners.
• Set up and track multiple digital advertising campaigns: define KPIs and develop tracking/tagging strategies to allow for performance measurement and optimization.
• Monitor and report on the performance of digital marketing campaigns making proactive and effective recommendations to increase performance and deliver best in class customer experiences.
• Contribute data and insights to website and campaign planning and communicate performance through in-depth analyses, forecasts and models based on past performance and trends.
• Develop, manage and evolve dashboards and other visually effective reports and monitor the quality of the data.
• Report on emerging trends and best practices in web analytics and contribute to competitive tracking and analysis.
• Keep up with technical advances and collaborate with key stakeholders to ensure best practices in digital measurement across the organization.
• Be the go-to person for ad hoc requests for reports, customized dashboards and analyses.

What you bring to the table:

• University degree / diploma in a related field (marketing, ecommerce, business, or other), or any combination of equivalent education and experience.
• 4+ years of hands-on experience in analytics and performance-based digital marketing.
• Strong analytical, communication and presentation skills.
• Deep knowledge and understanding of Google Analytics and/or Adobe Analytics, in-app tracking (ex. Branch) and visualization tools (PowerBI and/or Tableau).
• Mastery of tracking implementation processes and tools related to data collection (Adobe Launch, Google Tag Manager, etc.).
• Functional understanding of ad technologies such as: Adwords, DoubleClick Search, Facebook, Adservers, DSPs, Adobe Target.
• Proven experience in data visualization.
• Strong problem-solving skills.

What we offer

Working here means you\'ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We\xe2\x80\x99ll work with you to meet your needs.

, including background checks, internal candidates, and eligibility to work in Canada.

If you are an employee of Intact, belairdirect, or Johnson Insurance, please apply for this role on Contact People.

Intact