Job Description

Company Description

dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world\xe2\x80\x99s leading advertisers. Working together as the most integrated network, dentsu Media supports Carat\xe2\x80\x99s EQ and people-first approach, dentsu X\xe2\x80\x99s experience-driven proposition and iProspect\xe2\x80\x99s full-performance methodology. dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network\xe2\x80\x99s Creative and CXM specialisms.



The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

• Assist the Client Lead and Business Performance, Strategy Lead on the overall strategic direction and delivery of client campaigns.
• Responsible for the successful setup of paid search campaigns (search) across numerous platforms (Google Ads, DoubleClick, Bing). This includes audience research, campaign creation, ad sets, ads, audience management and measurement
• Responsible for the successful optimization of all client campaigns \xe2\x80\x93 including reviewing campaign performance, as well optimizing based on the continuous feedback from both the client and strategist.
• Responsible for reporting and trafficking is carried out to the highest standards \xe2\x80\x93 as well as delivery of commentary, insights and actions to the client on a daily, weekly and/or monthly basis.
• Coach and challenge the Business Performance Analyst on daily deliverables: overall execution & optimization of campaigns; reporting and insights.
• Contribute your own ideas and opinions on your client\xe2\x80\x99s business, how we work, and the industry we\xe2\x80\x99re in; establish a presence in the agency; have a voice in meetings.
• Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
• Work to develop a solid understanding of the client\xe2\x80\x99s business, with emphasis on your area of responsibility.

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• At least 3 years within digital performance agency responsible for delivering against performance targets.
• Previous experience with SEM platforms (Google Ads, DoubleClick Search, Bing Ads)
• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships.
• Strong numerical skills and attention to detail
• Able to work in high pressure environment and resolve client issues.
• Able to work collaboratively across teams.
• Analytical and strategic
• Demonstrates honesty and integrity.
• Knowledge and understanding of Web Analytics (considered an asset)
• Relevant qualification from Google and Bing (Amazon an asset)

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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Dentsu International