Job Description

IMP Digital is an established digital agency (20+ years in business) specializing in web design, PPC campaigns, SEO, and social media management. You need someone who can handle the complexity of managing 30+ client accounts while maintaining the high-quality, personalized service your clients have come to expect.

Core Responsibilities:

Manage and optimize 30+ active PPC accounts across multiple platforms (Google Ads, Meta, Microsoft Ads, LinkedIn, etc.) Develop and execute comprehensive paid media strategies for diverse clients Conduct ongoing campaign optimization to maximize ROI and meet/exceed KPIs Perform keyword research, audience targeting, and competitive analysis Create and test ad copy, landing page strategies, and creative assets Leverage AI tools (ChatGPT, Performance Max, automated bidding) to accelerate results Provide detailed performance reports and strategic recommendations to clients Manage budgets ranging from small local businesses to larger enterprise accounts Collaborate with the design, SEO, and content teams for integrated campaigns Stay current with platform updates, industry trends, and emerging AI capabilities Write engaging ad copy that converts

Must-Have Qualifications:

5+ years of hands-on PPC management experience

with proven results

Expert-level proficiency

in Google Ads and Meta Ads Manager Experience managing

minimum 20+ accounts simultaneously

Demonstrated success with

budget management

($500K+ annual ad spend) Strong analytics skills (Google Analytics 4, Looker Studio, platform analytics) Proven track record of

improving ROAS and reducing CPA

AI proficiency

: Experience using AI tools for campaign optimization, ad copy creation, and data analysis Google Ads and Meta Blueprint certifications (or willingness to obtain immediately) Experience with automation, scripts, and smart bidding strategies

Preferred Qualifications:

Healthcare/pharmacy industry experience (nice to have given your specialization) Agency experience managing diverse client portfolios Experience with LinkedIn Ads, TikTok Ads, Pinterest Ads Familiarity with tools like SEMrush, Supermetrics, Optmyzr, or similar Background in conversion rate optimization (CRO) and landing page testing

In-Office Requirement

Monday-Friday in-office attendance is mandatory

- This is NOT a remote or hybrid position

Location:

Burlington

Why we require this:

IMP Digital values face-to-face collaboration, real-time problem-solving, and team synergy. Our best work happens when we're together, sharing ideas, troubleshooting campaigns, and supporting each other

In-Office PPC Audit & Working Session (Required)

Location:

IMP Digital office, Burlington

Duration:

3-4 hours - $150 Amazon Card

What to expect:

Live audit of 1-2 real client accounts in Meta and Google Present your findings to our team Whiteboard a campaign strategy Discuss optimization approaches with current team members Show us how you use AI tools in real-time

What we're evaluating:

Technical proficiency under real conditions Communication and collaboration style Problem-solving approach Cultural fit with our team Ability to think on your feet
Job Types: Full-time, Permanent

Pay: $62,000.00-$80,000.00 per year

Benefits:

Dental care Extended health care On-site parking Paid time off RRSP match
Ability to commute/relocate:

Burlington, ON L7N 2G3: reliably commute or plan to relocate before starting work (required)
Experience:

PPC: 5 years (required) Digital Agency: 5 years (preferred)
Work Location: In person