Job Description

Finalist for \xe2\x80\x9cBest Agency Culture\xe2\x80\x9d at the 2022 Global Agency Awards, seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals.
We are currently seeking a Paid Ads Team Lead to lead and mentor a team of Paid Ads Specialists. The ideal candidate is a dynamic, results-driven, and enthusiastic professional with experience managing PPC campaigns and managing people.
We invite candidates located in Ottawa to apply. This is a hybrid role, and the candidate is required to work from our Ottawa office 3 days per week.
Position Overview:
As the Paid Ads Team Lead, you will play a pivotal part in our clients\' success by driving revenue growth and ensuring a positive return on investment from PPC campaigns. In this role, you will have the opportunity to shape the future of our department, deliver successful paid ads strategies for clients, and foster the professional development of the Paid Ads Specialists.
Responsibilities:

• Team Leadership: Lead and inspire a team of Paid Ads Specialists, setting clear expectations and goals, running department meetings, and setting a high standard of integrity, discipline, communication, and positivity amongst the department.
• Department Processes: Lead and develop strategic department processes that drive revenue growth and ROI for clients, and increase internal efficiencies for the department.
• Department Targets: Collaborate with the Director of Search to set and achieve department targets related to revenue growth, client retention, and specialist training development.
• Client Work: Deliver high-quality client work for a select number of client accounts, including proposal strategies/scoping, budget and goal strategy, campaign/creative direction, and paid ads assessments, as well as the creation of ads and/or assets as required.
• Client Retention: Take ownership and accountability for all client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
• Reporting: Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.
• Ad Platform Innovation: Oversee and lead ad platform innovation strategies to drive results across platforms like Google Ads, Meta Ads, LinkedIn Ads, and more, ensuring these tactics align with client objectives.
• PPC Tool Management: Manage the relationship with PPC tool representatives to best utilize department tools, and explore new tools to increase department automation capabilities.
• Training and Development: Mentor and develop team members, providing ongoing training, coaching, and opportunities for growth. Hold team members accountable for individual OKRs.
• Cross-Department Collaboration: Collaborate with other department team leads and team members to align processes, client deliverables and communication.
• Prospective Client Support: Support Account Managers in acquiring prospective Paid Ads clients by developing value-driven case studies and joining proposal meetings to represent the Paid Ads department.
• Industry Trends: Stay up-to-date with industry trends, emerging technologies, and PPC best practices, incorporating them into department processes and training.
• Thought Leadership: Provide thought leadership and industry expertise by publishing articles, presenting at conferences and events.
• Accountability: Be accountable to individual and department objectives and key results (OKRs).

Qualifications:

• Strong leadership skills, with proven experience motivating and supporting team members.
• Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
• In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
• Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
• Proof of holistic marketing/strategy training.
• Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
• Experience leveraging automation tools to create PPC-specific efficiencies.
• Exceptional communication and client-facing skills.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced, results-oriented environment.
• Relevant certifications in PPC advertising are a plus.

If you\'re a results-oriented leader with a passion for PPC advertising and a desire to drive revenue growth while nurturing the development of a talented team, we encourage you to apply for the Paid Ads Team Lead position at seoplus+. Help us deliver exceptional results for our clients and shape the future of our Paid Ads department.
To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.
Compensation Package

• Competitive salary plus benefits.
• Paid vacation, sick, and personal days.
• Education and personal development budget.