Job Description

Drive Decathlon's OIB strategy in Canada, ensuring differentiation, profitable growth, and seamless omnichannel execution.

ACCOUNTABILITY

Accelerate profitable growth by integrating selected partner brands to capture new market share through strong and competitive brand positioning strategy. Act as project leader, ensuring structured governance, clear processes, and timely execution in collaboration with all stakeholders (Offer, Supply, Retail, Digital, Marketing, Logistics, Finance, Legal and SRB...). Engage and align stakeholders (Business Units, COMEX, and suppliers) around the OIB strategy to secure full commitment and effective execution. Ensure customer relevance by leveraging insights and NPS to shape a brand catalogue that meets Canadian expectations, strengthens credibility, and enhances differentiation. Drive Omni-channel consistency so the OIB experience is seamless across in-store, online, and all communication touchpoints.

KEY RESPONSIBILITIES

Strategy & Roadmap

Translate the OIB vision into a clear where-to-play / how-to-win strategy for Canada. Identify the country's major needs (sports, users, and brand market opportunities). Define brand positioning, pricing policies, and the role of OIB vs. partner brands. Build and validate business plans and range structures per sport and brand. Co-validate strategic choices with Business Units to ensure alignment and scalability.

Governance & AlignmentAct as project leader, establishing structured governance and clear decision-making processes. Align COMEX, Business Units, and SRB Leaders through regular reporting and shared priorities. Engage stakeholders (Offer, Supply, Retail, Digital, Marketing, Finance, Legal) to secure commitment and accountability. Ensure clarity of roles and responsibilities across all actors involved in the OIB project.

Assortment & SelectionIntegrate partner brands strategically to capture market share. Lead the product selection process with Business Units (CSL, CatMAn, RS, VM, Webmarketer), and partner brands. Ensure RangeBook is 100% accurate and serves as the single source of truth.

Omnichannel Execution

Guarantee OIB visibility and consistency across digital and physical channels. Synchronize stock, pricing, and product information online and in-store. Ensure OIB storytelling and merchandising reflect brand identity and value proposition.

Growth & Profitability

Accelerate profitable growth by managing purchase policies and defining the operating model with suppliers. Establishing and negotiating contracts that define trading terms to reinforce competitiveness. Monitor and forecast economic performance (TO, margin, NPS) and propose corrective actions. Activate with the Brands the commercial levers (calendars, COOP, TG, promotions) to boost dynamism.

KPI

Growth of OIB sales share within the overall offer (%TO).


Improvement brand perception and customer satisfaction (NPS/OpenVoice)

CAPABILITIES REQUIRED

Strong knowledge of the Canadian sports brand landscape (key players, positioning, and consumer) Strategic vision to translate where-to-play / how-to-win choices into action. Advanced negotiation skills with suppliers and partners to secure optimal terms and drive profitability. Cross-functional leadership and governance to align diverse stakeholders. Omnichannel expertise across retail and digital environments. Analytical and data-driven decision-making to guide performance and growth. Familiarity with MAP (Minimum Advertised Price) and brand compliance practices. * Bilingual (English/French).