Job Description

Are you hungry to innovate? To do things differently? To work with a company that\xe2\x80\x99s real, thoughtful and very forward-thinking? Meet Riverside. We are an organic, \xe2\x80\x9cbetter for you\xe2\x80\x9d snack company, manufacturing award-winning, nutritious, allergen-free snacks. Your kids know us as MadeGood, tasty school-safe snacks. Your buddies on the go grab our GOOD TO GO delicious and nutritious snacks. And your pup begs for a Cookie Pal treat, our human-grade, vegan dog treats. At Riverside, we make delicious snacks that are good in every way. From our ingredients to our manufacturing practices, we\xe2\x80\x99ve raised every bar on every aspect. We\xe2\x80\x99re friendly and focused on creating foods that are good for you and good to the planet as well. Riverside Natural Foods is B-Corp certified, Triple-Bottom Line, Zero Waste, and Canadian owned and operated. Come work with a Canadian leader! We value teamwork, humility, respect, ownership, adaptability, passion and fun. You can learn more about us at www.riversidenaturalfoods.com We continue to grow and today are looking for a committed, talented, star to join our team as our Omni Channel Copywriter.
Position Summary/Objective: As the Omnichannel Copywriter, you work alongside creative and production teams under the Creative Director\'s guidance to bring MadeGood\'s \xe2\x80\x9calways on\xe2\x80\x9d content strategy to life. This role requires a creative with a proactive mindset who can thrive in a dynamic, ambiguous, fast-paced environment. Crafting succinct, powerful copy that captivates our audiences, enhances our brands, and boosts sales. Your affinity for language will shine through as you contribute to shaping and evolving MadeGood\xe2\x80\x99s brand tone. Your adaptability knows no limits \xe2\x80\x93 working on copy for a wide range of placements such as social media, retail, e-commerce, packaging, traditional media, and more providing a unified and consistent customer experience across our channels.
Primary Responsibilities:

• Ideate on concepts with Art Directors and Designers and develop copy that will live across all channels including In-store Signage, Out of Home, digital, E-commerce, Direct Mail, Social, Packaging and more.
• Partner closely with the Creative Director to create and evolve our brand\'s distinctive tone and character.
• Ensure our brand voice comes to life across all customer touchpoints.
• Engage with channel leads to construct messaging hierarchy and communication framework for "Always On" content and campaigns.
• Contribute to the creative process, by generating ideas for marketing initiatives.
• Develop relationships with external partners and freelancers providing edits on outsourced copy requests.
• Use organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department.
• Attend briefing meetings, status meetings and kick off meetings where scope and scale of projects are discussed and offer insight and expertise on best practices for messaging by channel.

Education and Qualifications:

• Minimum 4+ years\xe2\x80\x99 experience in copywriting/advertising/communications/retail marketing.
• Well-rounded portfolio showcasing excellent understanding of campaign development or \xe2\x80\x9cAlways On\xe2\x80\x9d content in different communication spaces, mediums and approaches.
• A deep understanding of grammar, syntax, and ways to create and leverage tone of voice.
• Takes a consumer-first approach to today\xe2\x80\x99s ever complex path to purchase.
• Basic knowledge of good SEO practices and experience with website CMS platforms.
• Understanding for AODA standards requirements.
• Lives and breathes omni-channel communications.
• Extreme attention to detail and strong organizational skills.
• Demonstrated proficiency of writing across all channels.
• A strong understanding of industry best practices and expertise in social content creation and digital marketing.
• Ability to work in a fast-paced environment with multiple projects.
• Excellent written and verbal communication skills.
• Ability to present to cross-functional stakeholders and justify creative ideas and concepts.
• A passion for telling stories.
• Proven track record producing deliverables for multiple projects with tight deadlines in a fast-paced environment.

Skills and Abilities: \xef\xbb\xbf

• Strong passion for storytelling and bringing ideas to life.
• Unbelievably detail oriented and has a high standard of execution.
• You possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Ability to quickly adapt to changing needs and rapidly growing company.
• Ability to take OWNERSHIP and prioritize workload.
• PASSIONATE with a positive attitude with a desire to learn.
• Must be hands-on and able to work collaboratively and independently in a small team environment.
• Ability to multi-task and manage various projects simultaneously.
• Exceptional time management and organizational skills, self-starter with a high level of initiative and ADAPTABILITY.
• Demonstrates HUMILITY throughout the company daily.
• Aptitude to exhibit, RESPECT and protect Riverside\'s Values in a changing environment

What We Offer:

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or IRA matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply: If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the subject line Omni Channel Copywriter or click the apply button!
Riverside Natural Foods is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.