Job Description

Who we are looking for
The Marketing Specialist, North America holds a pivotal role - bringing a 'One State Street' approach to clients, partners and prospects, to better drive impact. This role will not only work to strengthen our brand and build awareness across target audiences, but it will also lead the development of the marketing strategy focused on supporting our sales organization, positioning State Street and Charles River ('CRD') as a leader in the industry. This leader will be developing and leveraging event marketing tactics (virtual and in person events, campaigns, thought leadership, etc.) to bring State Street to the forefront for our clients, partners and prospects across North America.
Why this role is important to us
As a successful candidate for this full-time role, you will help define the objectives of marketing activities and oversee quality control throughout its life cycle. You may also be asked to make recommendations for improvements to our marketing approach, processes and procedures to further enhance our strategy.
You are an organized, proactive team player with energy that might be described as "infectious"; we are looking for you to bring positivity and continuous support to those around you. Working across multiple divisions, your ability to collaborate, foster relationships and bring solutions to the table are essential assets. This role would suit someone who wishes to gain experience within a marketing team in a financial services or software company.
What you will be responsible for
As Marketing Specialist you will

• Work with the wider global marketing team members and business unit, sales and coverage teams to assist in defining and delivering marketing objectives and a comprehensive, combined marketing strategy
• Directly responsible for ensuring all marketing plans are executed on by the team within specified timeframes
• Regularly communicates with the wider State Street and CRD Marketing team seeking their input as those plans and programs are developed to ensure CRD needs are appropriately factored in from an early stage
• Acts as the primary interface between marketing teams and ensure that the appropriate work from our other Marketing leads is represented in a way that is consumable for our clients, prospects and partners
• Draft and submit budget proposals, accruals and recommend changes where necessary
• Build, develop, and grow any business relationships with the coverage and regional teams, vital to the success of the campaign / project.

What we value
These skills will help you succeed in this role

• Strong communication skills
• Project management, multi-tasker with a good understanding of marketing procedures, deliverables and timeframes
• Ability to operate within a fast-paced, global environment
• Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strategic, critical thinker, and problem-solving abilities
• Demonstrated accuracy and high attention to detail
• Experience with video production and editing

Education & Preferred Qualifications

• 7-9 years relevant marketing, events and communications experience, preferably in a financial services organization
• A degree-level education
• Excellence in verbal and written communications and knowledge of online, client and industry event best practices
• Experience managing marketing projects: communications, online - webinars, podcasts and other events - industry and client, PR, brand, editorial, thought leadership, and partnerships / sponsorships. This entails a good understanding of all marketing channels, including interactive and social media
• Outstanding interpersonal skills and ability to interface with colleagues from all disciplines, backgrounds and cultures to produce content and events which are interesting and relevant
• Working in matrix structures and cross-cultural environments with an ability to operate on their own, as part of a team and globally
• Salesforce and Pardot are a plus

Additional requirements

• Ensuring that the highest level of integrity and ethical behavior is continuously adhered to
• Flexible hours may be required to manage projects across regions / time zones
• Experience in writing and editing copy (not essential, but a plus)
• Experience with Adobe Suite is a plus (not essential, but a plus)
• Experience with ON24 is a plus (not essential but a plus)
• Experience with Cvent is a plus (not essential but a plus)

About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary in locations, but you may expect generous medical care, insurance and savings plans among other perks. You'll have access to flexible Work Program to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome the candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift program and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Discover more at StateStreet.com/careers
Salary Range: $90,000 - $142,500 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Job Application Disclosure:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.