Job Description

Our Banking client in Toronto, Ontario is looking to hire a Niche-Special Exception for a 12-months contract role with possibility for extension.

What you will do\xe2\x80\xa6

• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into overall holistic omni-channel strategy
• Stay up to date with digital advertising industry, best practices, and capabilities.
• Make recommendations on optimizations and testing opportunities to maximize performance of your portfolios.
• Proactively identify trends and innovative opportunities to the team
• Lead the development of Paid Media plans across all digital channels (Search, Social and programmatic display) to drive unit sales.
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals.
• Execute paid media strategy in platform, track budgets and optimize for performance.
• Manage ad copy creation and ad approvals across all channels.
• Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance.
• Work with business line partners and squad team members to achieve business objectives.
• Partner with Analytics team to develop dashboard and verify data.

What you will need to succeed\xe2\x80\xa6

Must have:

• 4-6 years\' industry and / or relevant work experience (Paid Media Agency or In House preferred)
• Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results.
• Superior writing, research, presentation, and project management skills.
• Ability to manage, collaborate and/or influence cross-functional groups, team members and senior stakeholders, both based within Canada as well as outside of the market.
• Experience with digital marketing platforms such as:
• Facebook Ads Manager
• Pinterest Ads Manager
• DV360
• Google Ads Manager

Nice to have skills:

• Prior experience working with a Financial Institute.

Applying with Raise

Raise is an established IT and engineering hiring firm with over 60 years\' experience connecting talented candidates with meaningful work. When you apply, you\'ll get more than just a chance at a great job-you\'ll become part of a vast network of employers that are always changing.

We value diversity and inclusion and encourage all qualified people to apply, however, only those selected for an interview will be contacted. If we can make this easier through accommodation in the recruitment process, please contact us at or

Ewemi

Ian Martin