Job Description

Who We Are:

At Nature's Touch, we're a purpose-driven leader in the Private Brands frozen fruit industry, serving North America, Australia, Taiwan, and Japan for over 21 years. With 500+ employees and millions of households enjoying our products, we're recognized for quality, innovation, and sustainability, earning multiple industry awards. Join our collaborative team and make an impact in a company where your ideas, growth, and contributions truly matter.

Location

: This role is ideally based in the GTA (Toronto area) with a hybrid work model - in the office once a week.

The Role:

We're looking for a trailblazing

National Director of Sales - Canada

to drive and grow our most important customer relationships in Canada.

Reporting to the VP of Sales

, you'll lead a Key Account Manager, manage a major account, and play a key role in

leading transformation

by fostering bold, collaborative, and transparent partnerships.


At Nature's Touch, we believe in

Collaborative Disruption

- using insight-driven conversations, co-creating value, and leading joint business planning to deliver sustainable growth for both our customers and our company. If you're ready to challenge the status quo and make a real impact, this role is for you.

Key Responsibilities:

Lead customer transformation initiatives and manage top-to-top relationships with major Canadian retailers. Build and grow trusted, insight-driven partnerships that expand private brand business. Develop and execute national customer strategies, including joint business planning, forecasting, pricing, promotions, and performance tracking. Fully own a major retail account, ensuring strategic planning, flawless execution, and long-term, sustainable success. Drive national sales performance to meet or exceed revenue, margin, and growth targets, focusing on sustainable wins with strategic foresight. Collaborate across R&D, insights, supply chain, marketing, and finance to identify growth opportunities and deliver category leadership. Lead strategic negotiations in pricing, contracts, and programs to deliver win-win outcomes. Coach and mentor the Key Account Manager, ensuring alignment with business priorities and high performance. Provide actionable market insights and data-driven recommendations to support strategic business decisions. Communicate Nature's Touch value proposition through compelling, customer-focused presentations and proposals.

What You Will Bring:

Minimum 8 years of experience leading transformative sales strategies and growing national accounts. Proven experience in CPG, food manufacturing, private label, or at a retailer in the CPG industry. Leadership experience with at least 5 years managing teams. Hands-on experience with private label products is required. Experience in convenience stores, foodservice, or a global company is a plus. Fluency in English and French is a plus. Strong business acumen with a track record in business development, category growth, and partnership building. Ability to influence and lead top management at key accounts. Entrepreneurial mindset: comfortable taking calculated risks and creating solutions in a fast-paced environment. Excellent interpersonal, negotiation, and presentation skills. Proficient in Microsoft Office and CRM systems.

Additional Considerations:

* Travel is required up to 15% of the time.