Job Description

What will be your daily pursuit?

Pursuit is seeking a Media Relations Specialist to join our marketing team. Reporting to the Senior Manager, Media Relations, this person is responsible for contributing to the development and execution of media relations and influencer marketing strategies to help enhance brand awareness and drive corporate growth. With a solid foundation of storytelling and exceptional writing background, this position will also support corporate communications initiatives including issues management.

This role will be based out of Calgary office and is hybrid, a mix between in-office and at-home.

What will you do in this job?

• Contribute to the development of strategic media relations plans to raise awareness of Pursuit and its individual attractions and travel experiences.
• Plan and execute of in-market media campaigns itineraries including group FAM trips, individual media visits, influencer campaigns, and broadcast productions.
• Build and maintain strong relationships with regional, national and international consumer and travel trade media.
• Demonstrate expert proficiency in public relations writing. This includes the development of press releases, key messaging statements, media briefs and additional communications collateral.
• Develop and nurture strong and mutually beneficial relationships with external tourism partners.
• Demonstrate a thorough knowledge of current public relations reporting practices and an understanding of the role that reporting plays in measuring success of a communications campaign.
• Work with external PR agencies to deliver on objectives and strategies.
• Support Pursuit\xe2\x80\x99s social media strategies through the execution of influencer marketing campaigns.
• Attend and represent Pursuit at marketplace events, conferences, dinners and liaise with media in-market.
• Maximize relationships internally (Sales, Marketing, Guest Experience, Operations, etc across all geographies) to augment travel PR activities across all markets.

What skills and experience do you need for this job?

Ideal Skills and Experience

• One \xe2\x80\x93 two years\xe2\x80\x99 experience, ideally in media relations
• University degree in public relations, communications or journalism.
• Solid foundation and expertise in writing required.
• Experience building media relationships in international markets preferred.
• Ability to work independently with the support of the larger marketing team, to manage high-level strategies as well as administrative tasks.
• Strong planning, time management and organizational skills.
• Strong interpersonal skills are essential including inter-department collaboration, relationship management and conflict management.
• Excellent organizational skills and can lead a project from conception to implementation and evaluation.
• Able to travel internationally as required.

Critical Competencies for Success

• Strong commitment to working as a team with an ability to foster strong working relationships, gain agreement on timelines and data requirements and manage both external and internal stakeholder requirements.
• Ability to work within a geographically-diverse team in a broad range of time zones.
• Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
• Ability to organize and prioritize multiple tasks in a fast-paced environment.
• Excellent written and verbal communication skills.
• Excellent hospitality mindset and guest service skills, including dedicated service staff members.
• Strong sense of urgency.
• A natural drive and curiosity about the business and what \xe2\x80\x9ccould be\xe2\x80\xa6\xe2\x80\x9d

This list describes at a high level what this role does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.

To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Calgary, AB, Canada with a hybrid (home/office) schedule. Legal ability to work in Canda is required. Travel both domestically and internationally may also be required at times, including a requirement to hold a valid passport and driver\xe2\x80\x99s license.

What will your work environment be like?

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world\xe2\x80\x99s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.

We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper and Waterton Lakes National Parks in Canada, and Glacier and Denali National Parks in the United States, as well as Reykjavik, Iceland. In addition, Pursuit owns FlyOver Canada in Vancouver, B.C., FlyOver Iceland in Reykjavik, FlyOver Las Vegas and coming soon \xe2\x80\x93FlyOver Chicago. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.

EEO Information

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit values diverse backgrounds and experience and we welcome all who are eligible to work in Canada to apply! We thank all candidates for their interest, however, please note that only applicants selected for further consideration will be contacted. If selected for an interview, please advise us if you require an accommodation.

Banff Jasper Collection