Job Description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Overview:

As the Media Planning Lead for the retail media business, you will be responsible to develop media strategies that support the Orange Apron Media program at the Home Depot. You're a big picture thinker with a passion for building integrated marketing campaigns and have a track record of delivering media plans that drive meaningful results. This role requires an effective collaborator who can align teams across media, account management, analytics, production, ad operations, finance, and our external vendor partners. The right candidate needs to have a bias towards building instead of maintaining and must operate with ambiguity well.

Key Responsibilities:

Media Planning

Lead development of holistic retail media plans across onsite (homedepot.ca) & offsite (Google, Facebook, Pinterest, etc.) Translate brand objectives into measurable retail media strategies Coordinate with in-house media leads & ad operations to develop the most effective marketing mix while also delivering on the vendor's activation requirements and objectives Review media trends, historical performance and media mix modelling to identify and develop an impactful media strategy and to set KPIs and expectations Drive innovation in media planning through the use of emerging formats, platform enhancements, audiences, and tools.

Cross-Functional Collaboration

Partner with the Orange Apron sales and account specialists on the marketing approach to support vendor (supplier) needs. Partner with the Orange Apron Media analytics team to monitor campaign performance mid-flight and provide insights into quarterly/annual business reviews Collaborate with your corporate planning counterpart to identify and understand how Orange Apron Media and corporate campaigns intersect (timing, level of investment, tactics, etc.) to maximize benefit for the vendors and the Home Depot

Project & Change Management

Monitor costs and work with cross-functional partners (internal media and production teams, external creative agency) to deliver campaigns on time and on budget Assist and consult on the development and rollout of media and campaign planning tools

Budget & Financial Management

Guide and track budget allocation across tactics, platforms, and vendors In partnership with the finance team, track vendor contracts and reconcile media platform purchase orders

Competencies:

Collaborates Action Oriented Drives Results Communicates Effectively Plans and Aligns Global Perspective

Skills:

Expert understanding of media tactics, channels, KPIs Strong analytical, influential, interpersonal skills Organizational skills Problem-solving and critical thinking skills Data Analysis Project and change management

Direct Manager/Direct Reports:

Reports to Paid Media Manager

Travel Requirements:

Limited

Physical Requirements:

Extended Sitting Repetitive Tasks

Hybrid Work:

In-Office (Toronto Store Support Location) Monday - Thursday Remote Friday

Working Conditions:

Office setting: computer work, in-person & hybrid meetings, participating in vendor calls

Minimum Education:

Bachelor's degree or equivalent in business, marketing, advertising, or communications

Minimum Years of Work Experience:

5-7 years in a direct media or planning role, ideally with a mix of agency and client-side experience managing multi-million-dollar programs

Minimum Leadership Experience:

A proven team-player, collaborator, and communicator with a bias towards action and results Naturally curious, with an inclination to problem solve and uncover meaning

Certifications:

None

Other Requirements/Assets:

Familiarity with media and analytics platforms (Google Marketing Platform, Facebook, Pinterest, TikTok, GA, Tableau, Looker, Adobe) Retail media and eCommerce advertising experience are assets Salesforce proficiency is an asset * Internal candidates: must fulfill minimum time-in-position (1 year)