Job Description

The Media planner is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or clients. The Media Planner is expected to have strong working knowledge of the media landscape in Canada and experience using media planning and research tools. The Media Planner is expected to be an active participant on their client accounts and actively contribute ideas and insights to achieve goals and objectives.

Accountabilities:

Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence.

Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.

Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.

Supports the recommendations of the deliver buy structures that encompass the best environments for each client\'s target audience, while maximizing value and efficiency.

Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.

Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.

Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Qualifications

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

A minimum 1 year of media planning and/or buying experience focused on All Channels - Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc.

Knowledge and hands-on experience with media planning and buying tools.

Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP\'s), Outlook, PowerPoint, etc.

Excellent written and verbal communication skills.

Must be able to work with cross functional teams and multiple stakeholders.

Aptitude for priority management where it concerns managing multiple deliverables/work streams.

Ability to organize ideas and present back information logically and sequentially.

Additional Information

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Merkle