Job Description

Media Manager (Bilingual English & Chinese)

$65,000 - $80,000/year

***Only candidates residing in the Lower Mainland of British Columbia and legally entitled to work according to provincial/territorial regulations will be considered.

Our client is a successful marketing and advertising agency working on some of the most exciting projects in the city and wants you to join their team.

JOB OVERVIEW

As the Bilingual Media Manager, you\'ll be the go-to person for all things media, staying ahead of the dynamic media landscape. Collaborating closely with the Account Services team, you\'ll drive successful campaigns by devising media plans, negotiating buys, and managing a trusted vendor network. Your ambition drives you to make impactful changes and establish a robust media team foundation.

RESPONSIBILITIES:

• Team & People Management:

• Lead and mentor a team of 2-3, managing performance and fostering strong relationships.
• Oversee department scorecards, ensuring metrics align with goals.
• Conduct 1:1s with direct reports biweekly, provide feedback/coaching, and offer emotional support when needed.
• Conduct quarterly performance reviews, providing actionable feedback.
• Summarize key findings for the Director of Campaign Operations.
• Process Management & Administration:

• Organize and maintain media data and inventory.
• Keep internal databases updated on media opportunities.
• Develop templates for media research, planning, execution, and reporting.
• Identify and implement solutions for process issues.
• Maintain clear records of channel spends, discounts, revenue, and profitability.
• Media Research, Planning & Strategy:

• Stay updated on media trends across various outlets including digital direct, print, broadcast, OOH, and bilingual social media (eg. WeChat and RED).
• Identify new opportunities and collaborate on media plans.
• Conduct client research, define media scope, budgets, and timelines.
• Manage and assign media deliverables, ensuring quality checks.
• Media Execution & Reporting:

• Manage the team in executing media buys and updating tracking sheets.
• Extract and summarize performance data, ensuring accurate visualizations.
• Compile client-facing reports highlighting results and analyses.
• Vendor Management:

• Build and maintain relationships with vendors.
• Attend regular vendor meetings in the BC lower mainland area.
• Provide guidance on prioritizing vendor development.
• Drive negotiations for media packages, costs, and deadlines.
• Manage vendor contracts and liaise with Finance for invoicing.

IDEAL CANDIDATE:As a highly analytical and knowledgeable media planner with 3+ years of relevant experience, you excel in building effective campaigns. You have local media experience. Your proficiency in English, Chinese (Mandarin preferred), and technical skills in digital marketing (Google ads, Instagram and Facebook, Programmatic ads) along with intermediate spreadsheet skills for reporting/analysis make you a desirable candidate.

APPLY NOW:Join our team and enjoy health benefits, paid time off, a casual remote-first environment, and career development opportunities.

Thank you for your interest in this opportunity. Please note that only selected candidates will be contacted.

Magnolia Recruitment Inc.