Job Description

Position Summary

The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client's business and apply their media recommendation to deliver against the clients' objectives.

Key Responsibilities

• Understand client's business objectives and advertising strategy.
• Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan.
• Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies.
• Ensuring approved planned media are placed and consistent.
• Identifying target audiences and analyzing their characteristics, behavior, and media habits.
• To maintain good communication with media owners, newspapers, magazines and websites owners.
• Undertaking research and analyzing data using specialist industry resources.
• Monitoring and optimising effectiveness of campaigns.
• Maintaining records and preparing periodic reports as may be required on assigned accounts.

Desired Skills & Experience

• Minimum diploma in Mass communication or any related field.
• Good Communication and presentation skills.
• Careful and meticulous.
• A self-starter and a team player with the ability to handle multiple projects simultaneously
• Able to work within timelines.
• Confident and able to handle situations professionally

What do we prioritize at & Canada? Putting People First.

Here's a few of the ways we do this:

?YOE Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally.

?Y~Z Promoting Flexible Working: A hybrid work week that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year.

ai Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support.

?Y(TM) Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work.

?YZ Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across and .

Quelle est notre priorite chez Mediabrands & Kinesso Canada ? Les gens d'abord.

Voici quelques-unes des faaons dont nous nous y prenons :

?YOE Investir dans la croissance de votre carriare : 42 % du personnel au Canada a ete promu l'an dernier. Avec un reseau d'agences au Canada et plus de 130 bureaux dans le monde, nous soutenons vos objectifs professionnels a l'echelle locale et mondiale. #likeaboss

?Y~Z Promouvoir la flexibilite du travail : Une semaine de travail hybride qui fonctionne pour vous ! Vous preferez travailler depuis un autre pays ? Nous vous offrons la possibilite de travailler de n'importe oa dans le monde pendant 6 semaines chaque annee. #youdoyou

ai Donner la priorite a votre bien-atre : Nous commenaons avec un minimum de 37 jours de conges payes, y compris les vacances et les jours de bien-atre mensuels. Nous avons egalement des week-ends prolonges de 4 jours toute l'annee, des vendredis apras-midi sans reunion, des vendredis d'ete d'une demi-journee, des avantages sociaux competitifs, une correspondance de REER, et plus encore. Une formation en sante mentale est offerte a tous et nous avons des secouristes certifies en sante mentale parmi le personnel pour offrir du soutien. #selfcarematters

?Y(TM) Construire une communaute oa chacun a sa place : aEUR la tate du secteur dans nos efforts pour accroatre la representation, celebrer l'unicite et construire une communaute, nous cherchons toujours de nouvelles faaons de favoriser un sentiment d'appartenance a travers notre culture, nos partenariats et notre travail. #youbelong

?YZ Embrasser des projets stimulants : Nous offrons des opportunites de participer a des campagnes mediatiques memorables, collaboratives et engageantes pour des marques internationalement reconnues. Notre travail est le reflet de la passion, de l'agilite, de la curiosite et du dynamisme des individus a travers Mediabrands et Kinesso. #winningtogether

About Us

La meilleure faaon d'attirer l'attention de quelqu'un est de sortir des sentiers battus. Dans cet esprit, Media Experts fait tourner les tates de l'industrie depuis 40 ans en faisant une grande impression. Une agence mediatique canadienne axee sur les donnees et animee par l'esprit de decouverte; nous construisons des marques emblematiques sur le marche canadien. Notre approche unique tourne autour de la conception de strategies mediatiques efficaces et assidues qui stimulent l'engagement de la marque et fournissent des resultats commerciaux exceptionnels.

The best way to get someone's attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 40 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.