Job Description

Role Overview



We are looking for a

Marketing Technology & Data Analytics Specialist

who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the

iGaming industry

is a strong plus.



You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data.

Key Responsibilities

Tracking & Integrations

Implement, maintain, and optimize

Meta Conversion API

,

Google Ads conversion tracking

,

TikTok, Snapchat, Unity,

IronSource

integrations, and other ad platforms. Ensure proper event mapping and deduplication across

pixels, SDKs, and server-to-server (S2S) integrations

. Lead integrations with

AppsFlyer

MMP

(Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks. Set up and maintain

GA4

for advanced funnel tracking across apps and web. Build, test, and maintain

data pipelines

to avoid attribution mismatches.

Data Flow & Quality Assurance

Identify and resolve

data discrepancies

between platforms (Meta, Google, AppsFlyer, PBI). Implement

fallback logic

and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place. Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.

Analytics & Reporting

Develop and maintain

custom dashboards in Power BI

(and other BI tools) tailored to PPC and acquisition teams. Define KPIs, including

Registrations, FTDs, LTV, ROAS, Cash-in, NGR

. Perform cohort analysis, retention analysis, and revenue attribution modeling.

Collaboration

Work closely with

developers

to deploy tracking solutions. Collaborate with

PPC managers

to optimize campaigns based on accurate event data. Support the

Product & BI teams

with structured data insights. ###

Requirements

Proven experience as a

Marketing Technology Specialist, Data Analyst, or

MarTech

Engineer

. Strong knowledge of

GA4,

AppsFlyer

, Meta CAPI, TikTok, Snapchat, Unity Ads,

IronSource

. Proficiency in

event tracking, pixel setup, SDK integrations, and API connections

. Hands-on experience with

server-to-server integrations

and conversion event deduplication. Familiarity with

Power BI or other BI platforms

for dashboard creation. Strong knowledge of

SQL, JavaScript, Python

(or other scripting languages) for pixel/event customization. Experience in

iGaming

industry

is highly desirable. Excellent communication skills to act as a bridge between

Marketing & Development teams

.

Nice to Have



Experience with

Attribution modeling, LTV forecasting, and data-driven optimization

. Familiarity with

GTM (Google Tag Manager) server-side setup

. ###

Benefits

Why join us?



Opportunities for career development, growth and advancement Collaborative and supportive work environment Competitive salary and bonuses Fantastic company events On-site leisure facilities On-site parking


Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer.
Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource.
Proficiency in event tracking, pixel setup, SDK integrations, and API connections.
Hands-on experience with server-to-server integrations and conversion event deduplication.
Familiarity with Power BI or other BI platforms for dashboard creation.
Strong knowledge of SQL, JavaScript, Python (or other scripting l