Job Description

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Role Overview



We are looking for a Marketing Technology & Data Analytics Specialist who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.



You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data.



Key Responsibilities

Tracking & Integrations


Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms. Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations. Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks. Set up and maintain GA4 for advanced funnel tracking across apps and web. Build, test, and maintain data pipelines to avoid attribution mismatches. Data Flow & Quality Assurance


Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI). Implement fallback logic and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place. Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns. Analytics & Reporting


Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams. Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR. Perform cohort analysis, retention analysis, and revenue attribution modeling. Collaboration


Work closely with developers to deploy tracking solutions. Collaborate with PPC managers to optimize campaigns based on accurate event data. Support the Product & BI teams with structured data insights. ###

Requirements

Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer. Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource. Proficiency in event tracking, pixel setup, SDK integrations, and API connections. Hands-on experience with server-to-server integrations and conversion event deduplication. Familiarity with Power BI or other BI platforms for dashboard creation. Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel/event customization. Experience in iGaming industry is highly desirable. Excellent communication skills to act as a bridge between Marketing & Development teams.

Nice to Have



Experience with Attribution modeling, LTV forecasting, and data-driven optimization. Familiarity with GTM (Google Tag Manager) server-side setup. ###

Benefits

Why join us?



Opportunities for career development, growth and advancement Collaborative and supportive work environment Competitive salary and bonuses Fantastic company events On-site leisure facilities On-site parking

Department Name

Marketing and Media Department

Date Opened

10/29/2025

Industry

Technology

Job Type

Full time

Required Skills


marketing
data analytics
+3


Work Experience

4-5 years

City

Concord

State/Province

Ontario

Country

Canada

Zip/Postal Code

L4K4G7