Job Description

We are seeking a results-driven and creative Marketing Strategist to lead the development and execution of integrated marketing strategies that align with our business goals. You will work closely with sales to craft campaigns, optimize customer journeys, and drive brand growth across digital and traditional channels.

Key Responsibilities

Develop and implement data-informed marketing strategies to build brand awareness, generate leads, and support customer acquisition and retention. Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities. Create content to plan and launch multi-channel campaigns (email, social, SEO, paid media, events, etc.). Define KPIs for each campaign and monitor performance through analytics platforms, offering insights and recommendations for optimization. Partner with and sales teams to align messaging, timing, and targeting of campaigns across the customer funnel. Optimize the marketing budget by allocating resources effectively across channels based on performance. Stay up to date with industry trends, emerging technologies, and best practices in digital and strategic marketing. Lead content ideation for brand storytelling, messaging frameworks, and value propositions. Create marketing plans and presentations to communicate strategy and results to stakeholders.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred). 2 years of experience in marketing strategy, campaign management, or a related role. Proven ability to plan and execute integrated marketing campaigns with measurable results. Strong understanding of brand positioning, digital marketing, customer journeys, and growth funnels. Experience with tools such as Google Analytics, CRM systems (e.g., HubSpot or Salesforce), and project management platforms (e.g., Asana or Trello). Excellent analytical, communication, and project management skills. Creative thinker with a strategic mindset and attention to detail.

Job Type:

Full-time

Experience:

Marketing Strategist: 2 years (required)

Work Location:

In person

Job Type: Full-time

Pay: $20.00 per hour

Expected hours: 40 per week

Experience:

Marketing Strategist: 1 year (required)
Work Location: In person