Job Description

Genuwine Cellars is the world leader in custom wine cellar design, construction, and installation, and has been redefining the art of wine cellars and serving clients worldwide for 30 years. From original concept designs to flawless installations, the calibre of our work speaks for itself. As a design and build firm, we have mastered the ability to generate creative ideas and transform them into breathtaking realities. Our designs are informed by what we build, and what we build is informed by what we design. Check out our website at: www.genuwinecellars.com

Genuwine Cellars is currently seeking a talented

Marketing Specialist

to join our team in Winnipeg, MB.

The Marketing Specialist will be responsible for developing and executing on marketing strategies to build on the company's world class reputation, as well as drive media traffic to increase sales and brand awareness.

Primary Job Areas and Responsibilities:

Strategic Planning

Initiate market research, develop and implement innovative marketing programs and tactics to reach a larger audience, and analyze consumer behavior

Lead generation campaigns

Keep up to date on social media marketing best practices and trends, adjust marketing programs on an on-going basis

Brand and Digital Content Management

Develop and promote branding initiatives that align with Genuwine Cellars' goals and objectives; maintain brand consistency and repurpose content as necessary to adapt to changes

Ensure consistent online engagement by producing valuable content to increase sales and brand awareness

Manage distribution channels, social media pages, and company website design and content

Ensure all images and pricing on company website is up to date

Create and manage the design and production of promotional materials such as brochures, and identify content needed for traditional and digital platforms, including but not limited to: Instagram, LinkedIn, Facebook, Pinterest, blogs, and YouTube

Develop an outstanding complete social media strategy based on Genuwine Cellars' culture and brand

Oversee and continuously improve SEO and Google Ads strategy

Coordinate with third-party consultants on website design and improvement

Monitor and evaluate the effectiveness of marketing programs

Administration/Reporting

Manage and train others on customer relations management (CRM) software

Assist Business Development with the format, layout, and customization of high-profile RFPs

Manage employee email signatures and make quarterly updates to images used

Prepare detailed weekly reports of marketing activities

Networking and Events

Create relationships with other key industry-building professionals to market Genuwine Cellars and its products

Assist with and attend networking events to represent the company in a 'world-class' way consistent with the brand

Oversee and participate in exhibitions/tradeshows and create marketing materials for events

Qualifications:

Diploma in business, communications, or a marketing related discipline

Extensive experience in marketing and communications

Proficiency in Microsoft Office Suite (Outlook, Excel, PowerPoint)

Experience working with Adobe Creative Suite

Management experience is an asset

Experience working with G Suite is an asset

Experience using ASANA project management software is an asset

Hands-on experience with Customer Relationship Management (CRM) software is an asset

Key competencies:

Highly motivated self-starter who thrives when working independently

Excellent verbal and written communication skills

Demonstrates a high degree of accuracy and strong attention to detail

An innovative and creative mind

Effective interpersonal and relationship-building skills; comfortable working closely with management and employees of all levels

Exceptional organizational and time-management skills with the ability to prioritize tasks in a fast-paced environment

Adaptable and flexible to change

Approaches problem-solving with creativity and efficiency

Genuwine Cellars can offer you:

The opportunity to develop and thrive in an exciting and unique company currently experiencing positive growth!

Extended Healthcare and Dental benefits

Group retirement savings plan and deferred profit-sharing plan

A culture that supports innovation, learning, safety, and teamwork

Fun social activities and company events

Working conditions:

Standard 40-hour work week (Monday to Friday)

Office setting

May be required to work overtime

Willing to travel a few times a year if required

Salary will be determined based on an evaluation of relevant experience, knowledge, and competencies.

If this sounds like the opportunity for you, then please apply today!

By applying to this position, you are confirming you possess either a Canadian citizenship, permanent resident status, or valid work permit.

We thank all applicants for considering Genuwine Cellars, though only those selected for an interview will be contacted. Accommodation is available in the recruitment process upon request.

Job Types: Full-time, Permanent

Pay: $50,000.00-$100,000.00 per year

Benefits:

Dental care Extended health care Paid time off RRSP match Vision care
Ability to commute/relocate:

Winnipeg, MB R2C 2Z2: reliably commute or plan to relocate before starting work (preferred)
Education:

DCS / DEC (required)
Experience:

Marketing: 5 years (required)
Work Location: In person