Job Description

WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
Part of WSAudiology group, HearCanada bolsters a world-class team of hearing care professionals who share a passion for providing Wonderful Sound for All. Our teams are passionate about providing an exceptional client experience through their hearing journey, going above and beyond to provide relevant and meaningful solutions.
We're adding a Full-Time, Community Based Marketing Specialist to our growing team in Burlington, ON.
What it's all about
Reporting to the Community Marketing Manager, the Community Based Marketing (CBM) Specialist will play a vital role in expanding our reach, increasing awareness, and fostering trust within diverse communities.
This role will involve national travel, including air travel, to support new ("Greenfield") HearCANADA clinics with CBM event planning and execution with the goal of driving brand awareness and lasting community partnerships. In this role, you will develop local partnerships, lead healthcare-focused activations, and serve as a connector between our services and the people who need them most. Your ability to build strong relationships, source and secure opportunities that support the growth of our Greenfield centres and communicate our mission will be essential to success.
This is an ideal position for someone with a passion for networking and events comfortable with extensive travel.
What's in it for you?

• Salary range $68,000 to $70,000 plus $500 monthly car allowance and annual bonus entitlement
• Employer-paid benefits that start on your first day
• RRSP employer matching program
• Education assistance program and ongoing mentorship + professional development opportunities
• A culture that promotes inclusivity and a shared passion in making a positive impact in our community

What you will do:

• Community Engagement & Outreach: research and secure opportunities for your centres, support with planning, preparation and execution of booked initiatives, build and maintain trusted relationships with local health organizations, community groups, clinics, advocacy networks, and other stakeholders to connect individuals with our services.
• Local Partnerships: Identify and develop strategic partnerships with nonprofits, healthcare providers, community leaders, and institutions to expand reach and build long-term collaboration.
• Coordination: Work with the Community Based Marketing Manager to develop and execute CBM activities with local Greenfield Teams. Track all events across the Region, utilize internal metrics to evaluate the performance of all initiatives and provide regular status updates to the Divisional Sales Director, Greenfields.
• Event Activation: Organize and participate in local health fairs, wellness events, resource hubs, networking events and community initiatives to educate the public, promote our services, and increase access.
• Health Equity Focus: Champion culturally sensitive, inclusive, and equity-focused approaches to community outreach and marketing.
• Community Engagement & Outreach: research and secure opportunities for your centres, support with planning, preparation and execution of booked initiatives, build and maintain trusted relationships with local health organizations, community groups, clinics, advocacy networks, and other stakeholders to connect individuals with our services.
• Local Partnerships: Identify and develop strategic partnerships with nonprofits, healthcare providers, community leaders, and institutions to expand reach and build long-term collaboration.
• Coordination: Work with the Community Based Marketing Manager to develop and execute CBM activities with local Greenfield Teams. Track all events across the Region, utilize internal metrics to evaluate the performance of all initiatives and provide regular status updates to the Divisional Sales Director, Greenfields.
• Event Activation: Organize and participate in local health fairs, wellness events, resource hubs, networking events and community initiatives to educate the public, promote our services, and increase access.
• Health Equity Focus: Champion culturally sensitive, inclusive, and equity-focused approaches to community outreach and marketing.

What we are looking for:

• Completion of post-secondary education or certifications in Marketing, Sales, Business, Events, or a related field

• 3+ years of business development and network development.

• Experience in healthcare outreach, public health partnerships, and/or field marketing is strongly preferred.

• Experience planning and executing events and/or outreach campaigns with measurable impact.

• Experience in the seniors' market, health or hearing care industry would be considered a strong asset.
• Exceptional interpersonal, relationship building, and communication skills, especially across diverse audiences.

• Strong time management skills with the ability to work on several projects simultaneously.

• A proactive, compassionate, and adaptable approach to relationship-building and problem-solving

• Technical acumen with experience adopting and leveraging tools including MS Office Suite and Martech and Project Management tools; experience with tools like Microsoft Dynamics (or other CRMs), would be a definite asset.
• Ability to work flexible hours (some evening and weekend events will be required).
• Valid driver's license and access to a vehicle is required.
• Willingness to participate in extensive travel across Ontario and to participate in some national travel as required.
• This is a hybrid position based in Burlington, ON

HearCANADA is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.

Skills Required