Job Description

Position: Marketing Specialist

Location:

ISSofBC Welcome Centre Victoria Drive

Temporary full-time hybrid position at

35

hours per week starting

as soon as possible until March 31, 2026.

Note: Role is subject to funding approval

Why choose us!

Join ISSofBC, one of the largest and first newcomer and refugee agencies in Canada. As well as being a values-driven organization, we pride ourselves on diversity, inclusion, innovation, and transparency. You can make lifelong friends and connections when you join our family. What's more, we also have multiple locations and offer flexible working and shorter working weeks than most organizations.

Summary:

The Marketing Specialist is responsible for developing and implementing strategic marketing initiatives to promote LINC online classes, increase program visibility, and support client recruitment and engagement. This role ensures that all campaigns align with ISSofBC's mission of providing accessible, high-quality language instruction to newcomers, with a focus on inclusivity, cultural responsiveness, and digital reach.

How You'll Make a Difference:

Plan, execute, and monitor targeted paid and organic campaigns to promote online LINC classes through digital platforms, community networks, alumni, and current clients.

Align all marketing initiatives with funder requirements and ISSofBC's strategic goals.

Research and apply best practices to boost enrollment and improve the newcomer student journey, from awareness to registration.

Simplify and optimize the sign-up process to reduce barriers to access.

Design culturally responsive, accessible materials (e.g., social posts, digital flyers, web banners, video) with a clear call to action driving audiences to the LINC website.

Develop inclusive, plain-language content for diverse newcomer audiences; manage translations where required.

Collect, manage, and publish learner testimonials and success stories (with consent).

Coordinate photography and video production for promotional use.

Collaborate with program teams, instructors, and leadership to ensure messaging aligns with operational needs.

Support internal marketing efforts across ISSofBC to promote LINC via other program teams, especially LCC.

Establish and manage partnerships with community organizations and ethnic media to extend outreach.

Monitor performance metrics (e.g., engagement, inquiries, conversions) and report on campaign effectiveness.

Perform other related duties as assigned.

What You Bring:

Bachelor's degree in marketing, communications, or a related field and minimum four (4) years professional marketing experience or an equivalent combination of education, training and experience.

What Makes You a Change Maker:

Knowledge of programs and services for newcomers in BC is an asset.

Demonstrated cultural competency and commitment to working effectively with diverse populations.

Strong organizational, project management, and problem-solving skills.

Excellent written and verbal communication skills, with a focus on copywriting and proofreading.

Proficiency in digital platforms and tools: SEO, Google Ads, social media, and email marketing. Knowledge of offline marketing tactics such as flyers, posters, and community outreach in settlement hubs.

Ability to segment and tailor campaigns by region, language group, or immigration status.

Creative in adapting materials quickly to suit low-literacy or tech-limited audiences.

Design and editing skills in Adobe Creative Cloud, Canva and Microsoft.

Comfortable using CRM systems or enrollment data to target and refine outreach.

Knowledge of user feedback tools or surveys to assess effectiveness and improve.

Self-starter with the ability to manage budgets, timelines, and analytics.

Motivated to support newcomer communities and aligned with ISSofBC's values.

Ability to maintain a clear provincial criminal record check.

ISSofBC Value Proposition

Expected Hiring Range:

$26.47 - $29.13

Dependent on education, training, experience, and internal equity. Wage grids are reviewed annually. We are a proud and certified

Living Wage BC Employer

. Our current total compensation package continues to meet the requirements of living wages in BC to support our employees.

Accrued vacation based on eligibility.

Extended health and dental benefits upon joining.

Annual Health and Lifestyle Spending Account of $500 to support your well-being and personal wellness.

Employer RRSP contribution at 3% with no required employee contribution; Optional employee RRSP contribution at 1-5% with employer contribution up to 5%.

Employee and Family Assistance Program (EFAP).

Values-based organization with collaborative peers with a wide range of backgrounds and talents.

Inclusive culture and innovative workplace with opportunity for new approaches.

We acknowledge Indigenous Peoples on whose territories we are privileged to work, welcome and support newcomers, including immigrants, refugees and students. We honour the Nations who have always cared for these lands, waters, and air. In line with ISSofBC's commitment to equity, we promote inclusive employment opportunities for women, Indigenous Peoples, people with disabilities, persons of diverse sexual orientations, gender identities or expressions (2SLGBTQI+), and racialized individuals. Guided by our values of Purpose, Improvement, Belonging, and being Genuine, we strive to create a collaborative environment where diverse perspectives and unique strengths are celebrated.

If You are Passionate about Making a Difference, Apply Now!

Job Type: Full-time

Pay: $26.47-$29.13 per hour

Expected hours: 35 per week

Benefits:

Dental care Employee assistance program Extended health care RRSP match Vision care
Schedule:

Monday to Friday
Work Location: Hybrid remote in Vancouver, BC V5N 4L2

Application deadline: 2025-07-03