Job Description

Brandt is seeking a Used Equipment Marketing specialist on our Marketing team in Regina. This role will report to the Manager of Used Equipment Marketing and will be responsible for the Used Agriculture portfolio. This position is responsible for marketing used equipment inventory online through our website as well as through third-party advertising channels. This position is hybrid to the Customer Experience Team and the Account Management Team.Duties & Responsibilities. Maintain used inventory applications and websites daily \xe2\x80\x93 add/change/remove in a timely manner.
\xc2\xb7 Maintain all listing details - features, conditions, pricing - to adhere to marketing standards.
\xc2\xb7 Work with sales teams from our retail branches to source suitable pictures for marketing purposes.
\xc2\xb7 Work with sales and inventory groups to report on and maintain accurate pricing for the market.
\xc2\xb7 Coordinate daily listing syndications to third-party websites, Kijiji, and industry publications.
\xc2\xb7 Provide information to our in-house Media Team to create campaigns through social media and Google platforms.
\xc2\xb7 Provide information to advertising partners for placement of used equipment print and digital ads.
\xc2\xb7 Source relevant external websites to advertise Brandt\xe2\x80\x99s used equipment inventory.
\xc2\xb7 Maintain reporting of used equipment inventory and present to internal stakeholders.
\xc2\xb7 Contribute to used equipment system development projects as required.
\xc2\xb7 Collaborate with Media Buyer/Planner to develop and manage advertising plans and campaigns for the division.
\xc2\xb7 Act as the primary liaison within the marketing team representing used ag equipment.
\xc2\xb7 Initiate and implement tactical activities, including writing briefs and communications plans when applicable.
\xc2\xb7 Manage stakeholder expectations in relation to internal team capacities and project deliverables.
\xc2\xb7 Conduct meetings to present advertising recommendations to select stakeholders.
\xc2\xb7 Review, evaluate, and report on advertising performance.
\xc2\xb7 Engage in project management duties including all record keeping and necessary paperwork.
\xc2\xb7 Maintain positive working relationships with internal clients and external vendors.
\xc2\xb7 Stay up to date on relevant marketing & advertising trends and recommend new ideas when necessary.
\xc2\xb7 Provide training and assistance to sales teams on internal database systems for used equipment inventory.#LI-onsite

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