Job Description

Overview

We are seeking a dynamic and detail-oriented

Marketing Specialist

to join our team. This role offers an exciting opportunity to develop and execute innovative marketing strategies across various digital platforms. The ideal candidate will have a strong background in digital marketing, e-commerce, and analytics, with a passion for driving brand growth and engagement. The position is paid and suitable for individuals eager to contribute to a fast-paced, creative environment focused on expanding our online presence.

Duties

Develop and implement comprehensive digital marketing campaigns utilizing platforms such as Facebook Advertising, Google AdWords, and email marketing tools. Manage and optimize e-commerce channels to increase sales and improve user experience. Conduct research on market trends, competitors, and target audiences to inform marketing strategies. Utilize SEO best practices to improve website visibility and organic search rankings. Analyze website traffic and campaign performance using Google Analytics and other analytics tools to measure effectiveness and identify opportunities for improvement. Manage content creation using Adobe Creative Suite, WordPress, HTML, and other relevant tools to produce engaging multimedia assets. Oversee product management tasks including product launches, updates, and promotional activities. Coordinate budgeting efforts for marketing campaigns to ensure efficient allocation of resources. Monitor social media channels, particularly Facebook, to engage with audiences and promote brand initiatives. Track sales metrics and develop reports to evaluate campaign success and inform future strategies.

Requirements

Proven experience in digital marketing with a focus on e-commerce, SEO, Google Analytics, Google AdWords, Facebook Advertising, and email marketing. Strong research skills to analyze market trends and consumer behavior. Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and other content management tools. Knowledge of product management principles within a digital environment. Ability to develop effective marketing campaigns with an understanding of budgeting processes. Excellent communication skills with the ability to collaborate across teams effectively. Experience in sales-driven environments with a focus on driving engagement and conversions. Familiarity with analytics tools to interpret data insights for continuous improvement. A proactive attitude with the ability to manage multiple projects simultaneously in a fast-paced setting. This role is ideal for motivated individuals passionate about digital marketing who want to make a tangible impact on brand growth through innovative strategies and data-driven decision-making.
Job Types: Full-time, Part-time

Pay: $37,001.29-$95,358.95 per year

Expected hours: 20 - 40 per week

Benefits:

Life insurance RRSP match
Work Location: In person