Job Description

Join us on our mission to engage every student in their journey from education to career.

About myBlueprint

myBlueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best-in-class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at .

We\'re creating an active and engaging learning environment for all students, and are excited about what\xe2\x80\x99s next. Come grow your career with us!

About the Opportunity

This role will be focused on SpacesEDU, a digital portfolio and assessment platform that showcases student growth and learning in and out of the classroom. You can learn more about the product at .

Reporting to our Marketing Manager, you will be responsible for supporting our ambitious growth goals in both Canada and the United States. You will design and implement high-impact tactics that will help drive brand awareness, develop messaging that will strongly resonate with teachers and district and school administrators, and leverage key channels that help fill our pipeline with interested leads. You will collaborate with product designers, engineers, and other internal stakeholders to ensure our marketing efforts align with our product offerings and development.

If you are a self-starter, passionate about K-12 education, and keen about working with a small and mighty marketing team, then this role could be the perfect fit for you!

What you will do:

• Execute on content marketing strategy, including the development of world-class content that has been designed to drive high-quality web traffic from our desired audience
• Ensure that our published content has the foundational elements necessary to drive success (e.g., backlinks, keyword optimization, etc.)
• Develop ways to improve the SpacesEDU website that will make it easier for customers and prospects to find the information they are looking for quickly and easily
• Own and execute on the social media strategy to grow brand awareness and increase community and connection across all relevant platforms
• Take leadership on executing email-based marketing tactics including planning, creation, testing, and evaluation of email campaigns
• Leverage LinkedIn Ads and Google Ads to generate new leads and optimize conversion
• Use analytics and reporting tools to identify new opportunities for growth and engagement as well as communicate the ongoing performance of digital marketing efforts
• Create collateral that will support the efforts of our sales and marketing teams (e.g., white papers, customer stories, marketing videos, etc.)
• Execute on events and conference strategy by developing promotional materials, and coordinating with vendors and other stakeholders
• Strategize and support customer marketing initiatives to help delight, retain, and up-sell existing customers
• Create a delightful experience for our community members that also drives product engagement
• Gain a clear understanding of emerging trends in K-12 education in Canada and the United States and leverage that knowledge to make recommendations that will help SpacesEDU continue to gain market share

What an ideal candidate will have:

• Experience working in K-12 education (as an Educator or within the EdTech industry)
• 2-3 years of marketing experience in a fast-paced environment
• Demonstrated experience with website CMS, social media, and GA4
• Exceptional writing skills with demonstrated ability to craft content that drives awareness, education, and conversation of prospects, customers and the industry
• Strong skills in creative thinking, communication, time management, prioritization, and attention to detail
• Familiarity with SEO, paid ads, and email marketing best practices
• Ability to work independently and as part of a small team
• Experience with email marketing and automation tools (Zoho Campaigns, Mailchimp, Marketo, etc.)

Bonus points for:

• Knowledge of HubSpot, Salesforce, WordPress, and Hootsuite
• Previous experience managing freelancers and external contributors
• Design skills to support the creation of marketing collateral and website updates
• Prior experience with maintaining marketing tech stack

Our Team

Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do and we care a lot about the students and educator partners that we work with. The core values we live by are: we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, and we want to be here!

Benefits & Perks

• Competitive compensation
• Comprehensive health and dental coverage plus a health/wellness spending account
• Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
• Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and well-being
• Personal learning and development fund of up to $1,000 per year
• Growth opportunities
• Flexible working arrangements
• Monthly in-office days to connect and collaborate
• Employee-led committees and team events

Hybrid Work Environment

We will work with each employee to ensure they receive the required equipment needed to work comfortably and productively from home - they will just need a stable internet connection.

Please note that while our team works remotely majority of the time, local employees are expected to work in our office (located in Downtown Toronto) at least once or twice a month for our recurring in-office days. The exact dates are determined by each department. These days are meant for improving social connections in-person, where everyone will have dedicated time to connect and collaborate with colleagues.

For those who may prefer to work in the office more frequently, they will also have the flexibility to come in as much as they would like.

Our Hiring Process

Every new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously - we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.

Our hiring process will generally follow this format: * An introductory phone interview with our People team to discuss the opportunity in more detail; we\xe2\x80\x99ll learn more about you and you\xe2\x80\x99ll learn more about us.

• A short take-home project for you to complete on your own time; this will give you a better understanding of the work we do as it will be reflective of the role you\xe2\x80\x99re applying for.
• A virtual interview with the Hiring Manager and other team members to go over your background, the position, and the organization in more detail; we\xe2\x80\x99ll dive deeper into the job-specific and technical components of the role, as well as behavioural aspects.
• A virtual interview for you to meet additional team members; you\xe2\x80\x99ll get to meet with cross-functional stakeholders and gain a holistic view of what life at myBlueprint will look like.
• We extend an offer and you join our team! Offers will be contingent upon successful reference checks and background checks.

At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply - there are many pathways to a successful career, and we would like to hear about yours!

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