Job Description

Position Summary:

In accordance with Seneca's Strategic Plan, this position is responsible for developing and executing strategic and integrated MarComm solutions that drive enrolment and strengthen the Seneca brand through trusted partnerships with internal and external stakeholders. Reporting to the Associate Director, Marketing, the incumbent works with college administration, faculty and staff to create consistent, measurable, results-driven marketing initiatives that enhance public awareness of Seneca's key messages and increases quality program enrolment, utilizing expertise in strategic marketing, branding, digital marketing and advertising, , research, copywriting and creative direction.

Responsibilities:

Marketing Strategy

• Develops and writes integrated marketing and communications plans; proposing and implementing solutions and initiatives, which will achieve identified objectives and goals.
• Proactively evaluates, analyzes and reports effectiveness of marketing plans and ensures initiatives align with brand strategy and deliver against enrolment goals.
• Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment goals.
• Supports the departmental mandate around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic and international audiences.

Project & Campaign Management

• Leads client consultations, determines priorities, identifies opportunities and recommends project budgets and critical paths.
• Develops creative briefs for internal and external teams based on marketing plans that lead to high quality creative work.
• Writes original marketing copy that is clear, consistent and compelling.
• Works with media partners to recommend media buys and manage campaign execution.
• Reviews, critiques and monitors work progress and deliverables.

Client Relationship Management

• Supports departmental mandate to exceed expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations and building strong relationships with stakeholders.
• Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

• Collects and analyzes data and uses this information to guide Seneca's marketing/advertising initiatives.
• Gathers and analyzes digital campaign analytics and proactively works to optimize campaign performance.
• Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

Qualifications:

Education

• Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

• Minimum of five (5) years of marketing/communications experience, preferably including recent agency experience or marketing experience within the education sector.

Skills

• Senior-level marketing skills, and a proven track record in creating successful marketing/communications/ad campaigns and materials.
• Strong project management and organizational skills; the ability to direct and manage suppliers to ensure timely and cost-effective project completion.
• High-level of interpersonal and customer service skills with proven ability to build strong partnerships with clients.
• Demonstrated ability to understand and apply the basic principles of a professional discipline (i.e. marketing and communications)
• Proven creative conceptual abilities to work with staff and suppliers.
• Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
• Proven ability to conceptualize advertising initiatives.
• Proven ability to manage and complete projects to established budget and timelines.
• Senior-level experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic, and email.

Note: A skills assessment test will be administered during the recruitment process.