Job Description

Company Description
At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.


Position title: Marketing Specialist
Department: National Marketing
Position band: Specialist(G2)
Reports to: Marketing Manager
Type of position: Full-time Who we are
At McDonald's, we are committed to being the best, and that starts with finding the best talent. We've built a team of extraordinary people from around the world. We're problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, are committed to personal and professional growth, and believe in rewarding and celebrating our successes. The Opportunity
How would you like to work for the #1 quick service restaurant operation in the world?!
We currently have an opportunity for a Marketing Specialist, to join our team at the Toronto Corporate Office. If you thrive in a fast-paced environment filled with non-stop action, then this role is for you! Who You Are
You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment. What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives. **This position is a Flex Hybrid Model, requiring 3 days in-office and 2 days remote.** Principal Accountabilities:
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

• 
  Assist the National Marketing Manager in our Family business and McDonald’s in Walmart (MiW) portfolio.
  
  • Families have always been at the heart of our brand. This team works closely with our global team and internal cross-functional teams to bring joyful experiences to our family guests while continuing to evolve and modernize the Family experience.
  • With many McDonald’s restaurants within Walmart stores, this team attracts the Walmart shoppers and aims to make McDonald’s a part of their shopping experience. Maximizing our national campaigns and developing unique, exclusive marketing initiatives to capitalize on key shopping opportunities.
• Day-to-day management of the Happy Meal toy program - working with the Global family team on the toy pipeline, and working closely with Supply Chain on forecasts & production, reviewing and approving all merchandising & advertising of toy properties, managing legal & advertising for kids’ compliance
• Strategic support for marketing campaigns; supporting the development of communication briefs and cross-functional briefing presentations, and providing strategic feedback on advertising campaigns (merch, mass, digital, social, owned assets & media plans)
• Liaison with cross-functional teams to lead the execution of marketing campaigns and launches, facilitating and influencing the cross-functional team and managing the collaborative process to ensure initiatives are on strategy, approved by all stakeholders and within required timelines (Ops, Deployment, Restaurant Execution, Comms, Supply Chain, Legal, Menu)
• Responsible for internal review and approval of marketing campaigns, to ensure they adhere to brand standards & legal regulations, and developing communication for the field to ensure proper understanding of marketing promotions and flawless execution
• Collaborate with Digital & Delivery teams on promotions & messaging specific to Family & MiW guests
• Work with media teams on new ways to reach Walmart shoppers through McDonald’s communications
• Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify opportunities to drive sales and visits
• Support of admin duties: billing, file management & saving the project background information

Qualifications

• 2-3 years of marketing experience in consumer retail or service marketing
• Degree in Marketing preferred
• Creative thinker that is customer-focused
• Digitally savvy with understanding in how to reach consumers in a social world
• Strong communication skills to act as a liaison, work effectively, and build relationships with key stakeholders
• Takes initiative to work independently on day-to-day priorities and planning for future needs.
• Must have good organizational skills, be detailed-oriented, and can prioritize and manage multiple tasks
• Ability to think ahead and anticipate issues, creative problem solver, and critical thinker
• Thrives in a fast-paced environment
• Advanced level skills in Microsoft Word, Excel, and PowerPoint

Additional Information
McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.