Job Description

Marketing Specialist

G.E. Barbour Inc. is a dynamic food processor based in Sussex, New Brunswick, Canada famous for King Cole tea, Barbour's Extracts, Pop 'N Top and Fatso Peanut Butter brands.

At G.E. Barbour, we're proud to offer brands that delight our customers. To help continue the growth of our business, we are searching for a dynamic Marketing Specialist to join the team.

As an ideal candidate, you will have a keen eye for gaps in consumer product offerings and the innovative mindset to fill them. As a team player, you're a skilled communicator that can assist coordinating projects internal and externally. You're an active consumer of social media and understand how to leverage these platforms to achieve Barbours sales and marketing objectives. You're detailed and like to set objectives, execute, and measure with a sense of urgency and purpose.

Elevate our brand identity on social media with compelling storytelling, trend-savvy content and data-driven tactics

Coordinate and support marketing campaigns, trade shows, and promotional events that align with sales objectives and brand strategy

Identify and evaluate emerging product opportunities that align with consumer demand and brand growth strategy

Develop and execute strategies to increase traffic, conversion, and sales on key e-commerce platforms.

Create persuasive sales tools and promotional materials that align with brand messaging and drive revenue growth.

Foster strong cross-functional collaboration within G.E. Barbour to support company-wide goals and initiatives.

Bachelor's Business degree (marketing major an asset)

Exceptional writing and editing skills combined with strong presentation and communication/speaking skills

Proficient at implementing/managing Social Media strategies

Proficient with Excel/Power Point/Word and other software

Previous Food or Beverage Product Management experience is an asset

Bilingual is an asset

G.E. Barbour offers a competitive compensation package and a dynamic work environment. This is a full-time, permanent hybrid position, with some in-office hours required at our Sussex, NB location. The standard work week is Monday to Friday, with occasional additional hours for trade shows and special events.

If you are interested in this position, forward your resume and cover letter to:

humanresources@barbours.ca

before July 25, 2025

,

quoting "Marketing Specialist".

We thank all applicants for their interest but wish to advise that only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Benefits:

Dental care Extended health care Life insurance RRSP match Vision care
Work Location: Hybrid remote in Sussex, NB E4E 3H1

Application deadline: 2025-07-25