Job Description

Job Overview

Reporting to the Senior Marketing Director, the Marketing Specialist is responsible for content creation and messaging that attracts, engages, and converts target audiences. This role ensures content is optimized, aligned with business goals, and supports broader marketing initiatives.

The ideal candidate is a strategic storyteller with strong writing skills, digital content experience, and a data-informed approach to improving performance. This role collaborates with internal teams to ensure content aligns with business objectives and customer needs.

Responsibilities

Develop engaging, SEO-optimized content across blogs, videos, infographics, and guides to attract and convert target audiences. Audit and update content based on performance data, industry trends, and business objectives to improve engagement and effectiveness. Develop and manage social media content and campaigns, incorporating user-generated content to enhance audience engagement and brand awareness. Support sales and public relations initiatives by creating brochures, presentations, press releases, and media kits that effectively communicate key messages. Plan and execute email marketing campaigns, tailoring messaging based on audience segmentation and market insights. Work closely with internal teams to ensure content aligns with overall business strategy and customer needs.

Qualifications & Experience

Post-secondary education in Marketing, Communications, Journalism, or a related field. Three to five years of experience in marketing, with a focus on content creation, digital marketing, or social media management. Strong writing, storytelling, and editing skills, with experience developing customer-focused content across multiple formats. Experience with content management systems such as WordPress and social media platforms including Instagram, Facebook, LinkedIn, and Pinterest. Knowledge of SEO best practices, including keyword research and content optimization. Experience in developing sales and marketing collateral, including brochures, presentations, and email campaigns. Track and evaluate content performance metrics, applying insights to improve engagement and effectiveness. Familiarity with design tools such as Canva or Adobe Creative Suite is an asset. Proactive and able to manage multiple projects in a fast-paced environment.

About I-XL

I-XL Building Products is Canada's leading distributor of architectural cladding. Through our six design centres and an extensive network of independent dealers across the country, we offer a broad portfolio of brick, stone, and siding products that provide innovative solutions for architects, builders, and construction professionals. Since 1912, I-XL has built a reputation for its commitment to world-class customer service, technical expertise, and product selection.

Join a dynamic marketing team that thrives on creativity, collaboration, and continuous learning. At I-XL, we are committed to innovation and professional growth.

How to Apply

Please apply by submitting your resume outlining your relevant experience and interest in the role. We appreciate all applications; however, only candidates selected for an interview will be contacted. Applicants must be legally eligible to work in Canada.

Job Types: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

Benefits:

Company events Dental care Extended health care On-site parking Paid time off RRSP match Vision care
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Application question(s):

Are you comfortable working in an onsite setting? Are you comfortable commuting to this job's location? Will you now or in the future require sponsorship for employment visa status? How many years of work experience do you have with Content Development?
Work Location: In person