Job Description

Petline is part of Definity, which includes some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.


We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.



The Specialist, Marketing supports the execution of marketing programs that drive awareness, engagement, and conversion across Petline's direct and partner channels. This role is integral to the operational success of marketing initiatives - coordinating timelines, managing deliverables, and ensuring campaigns are flawlessly executed across all tiers of partnerships and growth initiatives.


With a focus on executional excellence, process discipline, and cross-functional collaboration, this role helps bring Petline's marketing programs to life while maintaining brand integrity and efficiency in delivery.

What can you expect in this role?

Execute marketing campaigns across digital and traditional channels, ensuring timelines and objectives are met. Manage workflows, calendars, and briefs; track milestones and resolve issues. Act as primary contact for partner marketing initiatives and support co-branded campaigns. Ensure creative assets meet brand standards and partnership objectives. Maintain marketing processes, templates, and content systems (e.g., Jira) for operational consistency. Optimize workflows and suggest process improvements. Track KPIs, compile performance reports, and support data-driven campaign planning. Collaborate with internal teams and partners to align messaging and deliverables. Ensure all communications and materials reflect brand standards and growth strategy. Gather and organize campaign performance data to inform future initiatives. Support internal communications to keep stakeholders updated on campaign progress. Stay informed on industry trends and customer engagement strategies to enhance marketing effectiveness.

What do you bring to the role?

Post-secondary degree or diploma in Marketing, Communications, Business, or a related field. 4+ years of marketing experience, preferably in digital, brand, or partner marketing. Proficiency in Microsoft Office and project management tools (e.g., Asana, Jira). Familiarity with CRM platforms, digital ad management tools, marketing automation systems, and analytics platforms (considered an asset). Basic understanding of creative asset management processes. Ability to manage multiple projects and meet deadlines. Collaborative team player who builds trust and rapport with colleagues and partners. Proactive and resourceful, with the ability to anticipate needs and solve problems creatively.
Salary Range: $58,100 - $106,900

Interested in this role, but don't meet every requirement?

We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" -- they're essential to our success.

What's in it for you?

Hybrid work schedule for most roles Company share ownership program Pension and savings programs, with company-matched RRSP contributions Paid volunteer days and company matching on charitable donations Educational resources, tuition assistance, and paid time off to study for exams Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents Wellness and recognition programs Discounts on products and services
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot -- you deserve it.

It's better here -- but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces(TM) in Canada for women, for youth, and for inclusion.


Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com .

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).


#LI-Hybrid


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