Job Description

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About this opportunity

We are seeking a creative and versatile Marketing Generalist to join our team. The ideal candidate will be a well-rounded marketer with a passion for technology, a strong understanding of various marketing channels, and a consistent record of driving successful marketing campaigns. As a Marketing Generalist, you\xe2\x80\x99ll play an important role in activating the Ericsson Digital Human brand globally by building awareness, consideration, and preference through the creation of compelling and engaging content.

What you will do

Campaign Development and Execution:

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build a content marketing strategy and editorial calendar and build related content.
• Apply a mix of marketing channels, such as digital advertising, content marketing, email marketing, social media, and events, to drive brand awareness and lead generation.

Content Creation:

• Develop compelling and engaging content for various platforms, including blog posts, whitepapers, infographics, videos, and social media posts.
• Ensure content is aligned with the company\'s messaging, value proposition, and target audience preferences.

Digital Marketing:

• Manage digital advertising campaigns with agencies, including SEO, and social media ads, to optimize reach and conversion rates.
• Supervise and analyze campaign performance metrics, making data-driven adjustments to improve outcomes.

Social Media Management:

• Curate, schedule, and post content across social media platforms to maintain an active and engaged online presence.
• Develop community engagement, respond to inquiries, and participate in relevant industry discussions.

Email Marketing:

• Plan and implement email marketing campaigns, from crafting compelling content to segmenting audiences and measuring campaign efficiency.
• Optimize email deliverability, open rates, click-through rates, and lead nurturing strategies.

You will bring

• Bachelor\xe2\x80\x99s degree in marketing, Business, or a related field. Advanced degree is a plus.
• 5+ years of experience in marketing roles, preferably in the technology sector.
• Proficiency in marketing automation tools, analytics platforms, and content management systems.
• Strong understanding of digital marketing, SEO, SEM, and social media standard processes.
• Experience handling agency relationships strongly desirable
• 5+ years demand gen and B2B marketing experience with a consistent track record of success
• Demonstrated understanding of digital marketing and platforms, and marketing performance metrics
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Analytical skills to interpret data and derive actionable insights.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Team player with strong interpersonal skills and the ability to collaborate effectively.
• Adaptability to a fast-paced and evolving tech industry.

This role reports to Head of Revenue and Growth

Why join Ericsson?

At Ericsson, you\xc2\xb4ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what\xc2\xb4s possible. To build never seen before solutions to some of the world\xe2\x80\x99s toughest problems. You\xc2\xb4ll be challenged, but you won\xe2\x80\x99t be alone. You\xc2\xb4ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

What happens once you apply?

to find all you need to know about what our typical hiring process looks like.

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that\'s why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more. If you need assistance or to request an accommodation due to a disability, please contact Ericsson at

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.

Primary country and city: Canada (CA) || Canada : Ontario : Toronto || Canada : Ontario : Ottawa

Req ID: 734951

Ericsson