Job Description

Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on-board!

We are currently seeking a confident, highly organized Marketing Specialist that will ensure flawless execution for our marketing projects and campaigns.
We work in a fast-paced market that requires quick turnarounds. The ideal candidate is knowledgeable, creative and driven by a genuine desire to see his/her team succeed in achieving their full potential.

RESPONSIBILITES:

• Lead the development of marketing campaigns promoting various product lines from a strategic, media and creative standpoint
• Manage and be accountable for the production of marketing campaigns for B2C and B2B audiences:
• Build communication plans, creative briefs and workback schedules
• Contribute to resource allocation
• Organize and lead kick-off meetings
• Review creative assets to ensure alignment with brand and campaign objectives
• Coordinate internal and external approvals, as well as implementation steps
• Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
• Deliver final assets on time and as per brief
• Monitor and analyse the performance of each promotional campaign
• Ensure the continuity and cohesion between the various marketing campaigns across product lines
• Manage multiple priorities while aligning deliverables with business needs and departmental objectives
• Collaborate efficiently and communicate on a regular basis with multiple internal and external partners to ensure alignment and proper prioritization (e.g., Creative, Copywriting, Consumer Growth and Engagement, Email marketing, E-commerce, Revenue Management, Product, Sales, etc.)
• Plan and implement Coop partnerships, ensuring maximum visibility
• Ensure brand guidelines are respected throughout all touchpoints
• Perform a consulting role, propose solutions, and provide the necessary support to the Marketing Managers to carry out several marketing & communications projects
• Contribute to identify and implement process improvements
• Stay informed about industry activity and trends

• University degree in Marketing or equivalent
• Minimum 4-5 years relevant marketing experience
• Experience working in an advertising agency an asset
• Experience in the travel industry an asset
• Excellent project management and organizational skills
• Excellent oral communication and writing skills (English and French)