Job Description

CIMT College is looking for a marketing specialist who will be responsible for developing and executive integrated marketing campaigns for generating quality leads of local, international admissions, and corporate training business

Qualification Required :

• 
  Proven experience in designing and implementing marketing campaigns in digital and traditional media, and knowledge about all components of digital marketing SEO, email marketing, CRO, Landing page optimization, Analytics
• Experience in handling PPC Google ads, and with social media platforms (Hootsuite, Twitter, LinkedIn, Instagram, Facebook,YouTube)
• Excellent written and verbal communication skills including ability to write sales copy
• High proficiency in Microsoft Office and Google Suite Tools such google sheets, Microsoft Excel, PowerPoint etc.
• High proficiency in graphic design tools such as Adobe Suite, Canva etc.
• Ability to multi-task & meet deadlines
• Strong analytic and reporting skills
• Experience with content management systems (e.g., WordPress) and common plugins is an asset

Job Duties

Job Duties :

• Digital Marketing - Developing and implementing digital marketing campaigns - extensive experience in Google Ads, and other social media platforms - Facebook, Linkedin and Instagram
• Traditional Media - Work with local radio, TV, newspapers, and advertising agencies to bring innovative and cost effective lead generation and branding solutions
• Content Management - Design and create digital content for websites, social media, blog, Newsletter etc.
• Publishing - Design and create digital flyers, banners and other promotional materials
• Coordination - Work closely with the admission team and organize recruitment events such as info sessions, webinars etc.
• Database Marketing - Designing campaigns to mine the database - Email marketing experience is an asset
• Presentation - Creating excellent powerpoint presentations
• Data Analysis and Reporting - Prepare monthly analytics and admission reports and additional customized reports
• Budgeting and Billing- Assist in budgeting and managing billing and marketing expense tasks as needed
• Additional Responsibilities - Work with Corporate Sales Department to generate leads, fix appointments and facilitate in writing customized proposals
• Other duties as assigned