Job Description

Summary

The Marketing Specialist leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning. Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology trends. We offer a competitive salary along with a bonus, benefits, stock plan, pension and more!

Our Pharmaceutical Diagnostics (PDx) business is the number one global supplier of contrast media and molecular imaging agents used to enhance medical imaging exams. Used throughout all major disease area diagnostic and treatment pathways, PDx products support three patients every second around the world.

Essential Responsibilities

• Develop and execute the annual marketing strategy to support the sales activities specific to diagnostic pharmaceuticals to meet the Company\xe2\x80\x99s financial objectives
• Identify, develop and nurture Key Opinion Leaders (KOLs) in support of Company\xe2\x80\x99s strategic objectives, including speaker & content development.
• Execute support and organization of key trade shows or symposia aligned with Company priorities.
• Evaluate new product introduction opportunities and contribute to business plan developments.
• Develop collaterals (print and/or electronic) & communication campaigns to support key selling messages aligned with clinical evidence.
• Build strong cross functional business relationships to leverage internal resources to deliver on marketing outcomes.
• Track market dynamics and provide marketing investment direction.
• Communicate market information effectively to the field and upper management
• Communicate effectively with members of the broader sales, marketing and supporting functions to maximize business potential.
• Ensure compliance with Company policies.
• Manage a marketing budget

Qualifications/Requirements

• Minimum a Bachelor\xe2\x80\x99s Degree in Sciences, Marketing or related fields.
• 1-2 years of pharmaceutical or medical devices marketing experience.
• Demonstrates strong creativity and track record of successful marketing initiatives.
• Strong communication (oral/written) & interpersonal skills.

• Strong presentation and influencing skills.
• Ability to navigate the complex healthcare business environment.
• Ability to travel within Canada and eventually to USA/Latin America
• Work flexible hours if required.
• Proficiency in MS Office and Smartsheet

Desired Characteristics

• Pharmaceutical sales or marketing experience in contrast media, radiopharmaceuticals and/or neurology
• Digital and multi-media experience

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership \xe2\x80\x93always with unyielding integrity. Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you\xe2\x80\x99d expect from an organization with global strength and scale, and you\xe2\x80\x99ll be surrounded by career opportunities in a culture that fosters care, collaboration and support. #LI-MA4 Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.

Additional Information

Relocation Assistance Provided: No