Job Description

Marketing Specialist - 8Twelve Group of Companies

(Private Lending Arm, Mortgage Brokerage, and Asset Management Firm)

About the Role

8Twelve Group of Companies is seeking a

Marketing Specialist

to help design, build, and execute marketing campaigns that drive growth across three business lines -- a private lending arm, a mortgage brokerage, and an asset management firm. Reporting directly to the

Director of Marketing

, you will be responsible for managing the full marketing cycle: from planning to execution, optimization, and reporting.

This role requires a

hands-on executor

who is comfortable rolling up their sleeves while also contributing to

data-driven insights and campaign strategy

.

Core Responsibilities

1. Campaign Planning & Execution

Work with the Director of Marketing and BDMs to

plan and launch multi-channel marketing campaigns

tailored to each subsidiary. Manage

email campaigns

via Customer.io and Zoho Campaigns, create assets with Stripo and Canva, and run automation through Zoho Social and Zoho CRM.

Run and optimize paid advertising campaigns

on

Google Ads and Facebook Ads

, including setup, targeting, monitoring, and reporting.

2. Analysis & Optimization

Monitor campaign performance across email, CRM, SEO, social, and paid ads. Provide

data-driven insights and recommendations

to continuously improve ROI. Optimize campaigns through A/B testing (subject lines, creatives, ad copy, landing pages).

3. Strategy Support & Content Development

Assist in building

strategic marketing plans

that align with business goals. Support the Director of Marketing with research, competitor benchmarking, and campaign roadmaps. Contribute to content creation (emails, landing pages, print material, and digital assets).

4. CRM & Automation Management

Maintain and optimize workflows in

Zoho CRM and custom CRMs

for lead nurturing, segmentation, and campaign tracking. Ensure accurate data capture, tagging, and attribution for better reporting and targeting.

5. Event Management & Execution

Plan and execute

corporate events, trade shows, webinars, and in-office activations

across all subsidiaries. Coordinate logistics, vendors, promotional materials, and event-day execution. Collaborate with internal teams to ensure events are aligned with business goals and brand standards. Track performance and post-event outcomes for continuous improvement.

Qualifications & Skills

3-5 years of hands-on marketing experience with proven execution ability. Proficiency in

Customer.io, Zoho Campaigns, Stripo, Canva, Zoho Social, Zoho CRM

, and running

Google & Facebook Ads campaigns

. Strong foundation in

SEO, keyword optimization, and campaign analytics

. Experience managing

multi-channel campaigns,

including

event management and execution

. Ability to balance

execution with strategic thinking

-- comfortable both "building" and "analyzing." Excellent organizational, communication, and project management skills.
Why Join Lendfinity?

At Lendfinity, you'll be part of a tight-knit, innovative team focused on transforming the financial services space. You'll have the opportunity to make a visible impact, work on exciting cross-company projects, and push the boundaries of design and marketing using both creativity and technology.

We are an equal opportunity employer and are committed to providing employment spaces in accordance with the Human Rights Code of Canada and the Accessibility for Persons with Disabilities Act of Canada.

Job Type: Full-time

Benefits:

Dental care Extended health care Paid time off
Schedule:

Monday to Friday
Work Location: In person

Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Language:

English (preferred)
Work Location: In person