Job Description

Let us welcome you home. Optima Living operates Independent Living, Assisted Living, Supportive Living, Memory Care and LTC communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada. Our Vision: For every person to feel at home. This is truly supported by our credo. \xe2\x80\x9cLet us welcome you home.\xe2\x80\x9d This vision for our residents is also very true for our dedicated team members. When you work with Optima Living you will feel welcomed, supported and motivated. Reporting to the Senior Marketing Manager, the Marketing Specialist is an intricate member of the marketing team focusing on the development, execution, and monitoring of marketing programs. Responsibilities:

• Manage go-to-market launches for multiple communities, delivering high-quality messaging and content that communicates their value
• Manage and execute on strategic initiatives, such as market and competitor analysis, pricing analysis, and buyer personas and use cases
• Build strategies to support consistent use of brand standards internally
• Develop and manage a strong relationship with internal and external stakeholders
• Work collaboratively with our external marketing agency and ensure
• Seek creative ideas to enable site managers to highlight their best practices in operating seniors living communities and featuring residents in social media, web, and other platforms
• Proactively identify opportunities to enhance our marketing strategy
• Raise awareness through social media platforms to assist with resident occupancy and team member recruitment
• Assist with plan and implementation of annual marketing plan, budget, occupancy KPI\'s and leasing objectives
• Maintain accurate data for reporting purposes
• Maintain statistics to evaluate sales and marketing effectiveness
• Prepare marketing and sales reports
• Fulfill administrative duties related to marketing: responding to emails, voicemails, and other communication; handling requests for marketing related products; and other tasks as assigned
• Other duties as assigned to support operational requirements
• Require 10-15% travel within Alberta; working out of our Edmonton office

• Bachelor\'s degree in marketing is considered an asset
• 3-5 years of marketing experience
• Enjoy and work well in a fast-paced environment
• Experience writing detailed project briefs and campaign plans
• Strong project management including setting/tracking campaign goals and results
• Attention to detail and ability to follow brand guidelines
• Outstanding leadership capabilities, with a \xe2\x80\x9cresults-oriented\xe2\x80\x9d purpose
• Agency and vendor management for content creation (design and copy)
• Ability to thrive independently while managing multiple location brands
• Excellent communication skills, both written and verbal
• Demonstrates and supports the Vision, Mission, and Values of Optima Living
• Clear Police Background Check
• COVID-19 vaccination. This requirement will be waived if you did not receive the vaccination due to any legislated protected human rights grounds.

• Truly awesome teammates
• Welcoming work environment
• All the usual perks:
  
  • Dental care
  • Extended health care
  • Life insurance
  • RRSP match
  • Paid time off
  • On-site parking
  • Employee assistance program
  • Vision care