Job Description

Marketing SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Our team is seeking a Marketing Specialist with a passion for events and project management who will play a key role in developing and executing visibility strategies with our sales force and distribution network for the Emergency Lighting division\'s North American market.Working with the Regional Sales Managers, you will be responsible for planning and coordinating roadshows and sales events in Canada and the United States to raise brand and product awareness and drive sales. You\'ll also be developing lead generation strategies through advertising campaigns, sponsorships, and other promotional activities, while being ready to take on a variety of tasks to achieve results and work as a team with your marketing colleagues.
Your responsibilities

• Develop the events and field activations strategy in collaboration with the Canadian and U.S. sales teams: confirm objectives, target clientele, budget and timeline with stakeholders, approval process and deployment.
• Project management: manage and coordinate the various stages and logistics of events in collaboration with our external suppliers while ensuring that deadlines and budgets are respected.
• Define key performance indicators (KPIs) for events to ensure success and submit post-mortem reports including lessons learned and best practice recommendations for future initiatives and strategies.
• Identify lead generation tactics: optimize conversion in the usual channels and propose new, innovative ways of reaching target audiences.
• Industry and opportunity analysis: monitor various potential touchpoints (events, partnerships, associations, media, etc.), analyze direct and indirect competitors, market trends and customer behavior, and highlight opportunities that could be integrated into our division\'s overall strategy.
• Internal and external collaboration: coordinate with various groups, such as sales, product management, R&D and external vendors to ensure alignment throughout all stages of marketing initiatives and ensure integrated deployment across all touchpoints.
• Annual strategy: actively participate in strategic discussions and development of the annual marketing plan to ensure balanced growth of the various product lines.

Your background

• University degree in marketing, communications or related field and minimum 8 years of experience in relevant positions.
• Excellent organizational skills and ability to manage multiple projects autonomously and set priorities.
• Good interpersonal skills, ability, and desire to work as part of a team and collaborate with different departments.
• Great communication skills in English and in French: leading meetings, interpretation of needs, document and report presentations, writing.
• Creative and positive spirit with a great sense of resourcefulness, the ability to innovate and thrive in a dynamic, changing and often pressure-packed environment.
• Knowledge of the emergency lighting industry (an asset).

More about us
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.For the 8th year in a row, ABB Canada has been recognized as one of Canada\'s top employers by Forbes Magazine. Also named as Canada\'s Top 100 Employers, Montreal\'s Top Employers, Canada\'s Top Employers for Young People, Canada\'s Greenest Employers and in 2021 Best Candidate Experience Award (CandE Award), ABB\'s culture and commitment are to provide a caring workplace where everyone collaborates, feels valued, respected, included and support-ed. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process.ABB\'s Military Reservist Policy offers Canada\'s Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation\'s defense forces.

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