Morrison Homes is a large volume homebuilder with a rich 61-year legacy of building quality homes and strong relationships in Edmonton and Calgary. Recognized as one of Canada\xe2\x80\x99s Best Managed Companies and Calgary\xe2\x80\x99s 15-time Builder of the Year, we take pride in setting industry standards of excellence. We foster a positive, fun and supportive team environment as we live Morrison\xe2\x80\x99s promise of being The Homebuyer\xe2\x80\x99s Best Friend\xe2\x84\xa2. Morrison Homes is looking for a Marketing Specialist with digital marketing experience to join our Edmonton team. As a top, award-winning builder, we\xe2\x80\x99ve worked hard to build a reputation as the Homebuyer\xe2\x80\x99s Best Friend\xe2\x84\xa2 and need an enthusiastic marketer to manage advertising and on-the-ground marketing activities in Edmonton, while leading digital marketing strategies across our entire single-family operations. Job Responsibilities
Reporting to the Marketing Manager, Calgary with direction from the General Manager, Edmonton the Marketing Specialist:
Plans and oversees digital marketing activities, including SEO, paid search, social advertising and digital display (working with contractors and agencies as required)
Assists in managing and monitoring Morrison Homes\xe2\x80\x99 lead generation and inbound marketing program (via HubSpot Marketing Hub\xe2\x84\xa2 software)
Plans and coordinates offline advertising efforts in Edmonton, including direct mail, OOH, radio, etc.
Monitoring and updating of Morrison\xe2\x80\x99s website as required
Manages third party online listing services and review sites
Manages point of sale experience including setting up new sales centres, coordinating print collateral and signage, and otherwise supporting day-to-day requirements of the Edmonton sales team
Works collaboratively with internal stakeholders and developer partners to achieve shared business and marketing goals
Maintains the excellent brand standards that Morrison is known for while adapting to the Edmonton market as required
With a solid foundation of B2C marketing experience, you\xe2\x80\x99re eager to put your practical marketing and analytical skills to use and excel in your career in helping to grow an established, industry-leading company. You have a passion for modern marketing and a proven skillset in digital advertising and lead generation. You\xe2\x80\x99re an organized self-starter and relationship builder who is motivated by results. Ultimately, you thrive in a positive and dynamic environment that is fun and creative. Job Requirements
Diploma or degree in marketing or communications with a minimum of 4 years of relevant B2C marketing experience
Excellent communication skills, both written and verbal
Experience with HubSpot Marketing Hub\xe2\x84\xa2 software and Adobe Creative Cloud (Illustrator and InDesign) considered an asset
Experience with the Google Ads and Facebook Business platforms considered an asset
Previous experience within the real estate development or home building industry will be considered an asset
Compensation and Benefits Morrison Homes offers a competitive salary and benefits package commensurate with experience. As an expanding business, we offer opportunities for advancement and future career growth. If you are the person we are looking for, please submit your resume and cover letter in confidence. Attention: Human Resources Email: hr@morrisonhomes.ca ***THIS JOB IS ONLY AVAILABLE TO RESIDENTS OF EDMONTON AND SURROUNDING AREA ONLY*** *** This is not a remote/hybrid work position, attendance is required***
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