Job Description

Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
Reporting to the Manager of Digital Customer Engagement Strategy, the Specialist will lead the strategy, targeting, and personalization design for national customer engagement campaigns across Sobeys banners. This role focuses on defining campaign frameworks, aligning business priorities with customer value, and ensuring campaigns deliver measurable impact. The Specialist collaborates closely with the Campaign Strategy & Development team, Campaign Deployment team, Channel Analytics, and Creative Enablement to ensure campaigns are delivered flawlessly and optimized continuously.
Here's where you'll be focusing:

• Campaign Strategy

• Lead the strategic design of key national customer engagement campaigns, ensuring alignment with enterprise and banner objectives.
• Translate campaign goals into clear targeting, personalization, and content strategies.
• Provide strategic briefs and direction to Campaign Development for execution planning.
• Personalization & Targeting

• Define and evolve personalization logic for campaigns using declared preferences, behavioural data, and predictive insights.
• Partner with Consumer Insights, Data, and Analytics teams to integrate customer insights into campaign targeting.
• Ensure campaign strategies scale consistently across banners and digital channels (email, push, SMS, app, web, and media audiences).
• Performance & Storytelling

• Partner with Analytics teams to measure campaign outcomes and identify optimization opportunities.
• Present campaign results and insights to stakeholders, clearly linking engagement to business impact.
• Apply test-and-learn approaches to improve targeting, messaging, and personalization over time.
• Cross-Functional Collaboration

• Collaborate with Store Operations, Merchandising, Loyalty, and Customer Care to align campaign strategies with enterprise initiatives.
• Work closely with Creative Enablement to ensure campaign creative reflects strategic objectives and personalization rules.
• Build and manage partnership with Retail Media and Media teams to ensure campaigns complement broader marketing initiatives.
• Innovation & Continuous Improvement

• Stay current with best practices in personalization, omni-channel engagement, and AI-driven marketing.
• Recommend pilots and innovations to elevate campaign performance and customer experience.
• Continuously refine targeting and personalization frameworks to maximize engagement and ROI.

#LI-CF2
#LI-Hybrid
What you have to offer:

• Bachelor's degree in Marketing or related discipline.
• 5+ years of experience in customer engagement strategy, omni-channel campaigns, and personalization.
• Strong knowledge of segmentation, predictive modelling, and CRM data applications.
• Familiarity with Salesforce Marketing Cloud or similar CRM platforms (asset).
• AI-enabled personalization, data-driven marketing, or next-best-action approaches (an asset).
• Proven ability to link campaign strategy to measurable business results.
• Excellent analytical, communication, and stakeholder management skills.
• Ability to manage multiple high-visibility campaigns with precision and attention to detail.
• Collaborative and diplomatic, with strong cross-functional influence.
• Bilingual with strong written and oral communication skills in French and English (an asset).

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better - physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

Skills Required