Job Description

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Position: Marketing Specialist / Coordinator
Location: Mississauga
Salary: $65K to $72K
Job Type: Permanent

Great News! We are looking to hire a Marketing Specialist /Coordinator for a great manufacturing/distribution client located in Mississauga. The Marketing Specialist /Coordinator will oversee and execute all marketing activities for our client\'s Canadian market. As the standalone marketing professional, you will play a pivotal role in developing and implementing strategic marketing initiatives to enhance brand awareness and support overall business objectives.

Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with company goals and objectives
- Create annual marketing plans, ensuring integration with sales efforts and overall
- Produce engaging and high-quality content for various channels, including website, social media, newsletters, and print materials
- Collaborate with internal teams to gather information and ensure content reflects brand messaging
- Manage digital marketing campaigns, including SEO, SEM, and social media advertising
- Monitor and analyze the performance of digital channels, providing regular reports and recommendations for optimization
- Plan and coordinate company events, and trade shows
- Collaborate with relevant stakeholders to ensure seamless execution of events and maximize brand exposure
- Uphold brand consistency across all marketing materials and communications
- Ensure adherence to brand guidelines and work to enhance brand visibility in the Canadian market
- Conduct market research to identify industry trends, customer needs, and competitor activities
- Utilize insights to inform marketing strategies and improve overall competitiveness
- Develop and maintain relationships with media outlets, industry influencers, and partners
- Draft press releases and coordinate media coverage to enhance the company\'s public image
- Manage the marketing budget effectively, ensuring efficient allocation of resources
- Track expenses, provide regular financial reports, and make recommendations for budget optimization
- Utilize analytics tools to measure the success of marketing campaigns and initiatives
- Provide regular reports and insights to the management team, highlighting key performance indicators

Qualifications:

- Bachelor\'s degree in marketing, Business, or a related field
- 5+ years of experience in a marketing generalist role, or similar
- Previous experience working with technical machinery/equipment/ products highly desirable
- Strong understanding of digital marketing trends and best practices
- Excellent written and verbal communication skills
- Proficiency in marketing software and tools
- Detail-oriented with strong organizational and project management skills
- Bilingualism in French and English would be an asset

To apply, please send your resume to Vanessa Tran at .

REFER A PERM HIRE AND EARN UP TO $1,000! For more details, .

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