Job Description

Do you have social media and content marketing experience? Love skiing, snowboarding, and/or mountain biking? We are looking to recruit a Marketing Specialist to join our team at Canada\'s Second Largest Ski Area. As the driving force behind our industry-leading social media and content marketing activities, you will work with the Marketing & Content Manager to share Sun Peaks with the world.While your primary focus will be executing marketing activities for Sun Peaks Resort, this is a unique shared services role between Sun Peaks Resort and the Sun Peaks Grand Hotel, designed to leverage synergies in marketing and digital strategy across both entities.If this sounds like the ideal work environment, fill out an application today to work, live, and play where you belong.Compensation Information:$60,000 - $65,000 per year.Physical Requirement:Medium. Predominantly Indoor, Occasionally Outdoor.
This role requires the ability to safely Ski or Snowboard; DH or Enduro Mountain Bike (optional).This job position requires physical presence at the designated location.Accountabilities:

• Social Media Management: Lead social media strategy and execution for Sun Peaks Resort, the Sun Peaks Bike Park, and the Sun Peaks Golf Course across Instagram, Facebook, X, TikTok, LinkedIn, Youtube, and Vimeo.
• Photo and Video Content Creation: Lead in-house photo and video content creation for Sun Peaks Resort. Support Marketing & Content Manager with planning and execution of content creation in partnership with third parties.
• Digital Advertising: Lead in-house Meta and Google advertising activities for Sun Peaks Resort, including set up, copywriting, asset creation, monitoring, and reporting.
• Email Marketing: Lead email marketing activities for Sun Peaks Resort, including planning, creation, scheduling, and sending of regular E Newsletters and targeted sales campaigns. Assist Marketing & Content Manager with Ascent360 database utilization and management of email marketing audiences.
• Ambassador Team: Assist Marketing & Content Manager with coordinating the Sun Peaks Ambassador Team athlete sponsorship program.
• Snow Reporting: Assist Marketing & Content Manager with monitoring daily Snow and Grooming Report activities during the winter season.
• Copywriting: Assist the Marketing and Communications team with copywriting, including writing, editing, and proofing webpages, blogs, update articles, and other written content.
• Website Support: Assist the Marketing and Communications team with website updates, edits, and general management.
• Communications Support: Support Communications activities as required, including assisting with crisis communication and operational updates.
• Reporting and Analytics: Monitor and report on social media, digital marketing, and other related analytics. Research, identify, and monitor trends and best practices in the industry.
• Project Support: Assist the Marketing and Communications team with idea generation, campaign execution, and other departmental projects as required.
• Cross-Functional Collaboration and Shared Services Support: Closely collaborate with multiple departments and business units, supporting a variety of social media and marketing initiatives. Support marketing activities at the Sun Peaks Grand Hotel as required.
• Stakeholder Engagement: Build and develop relationships with key stakeholders within the industry and the Sun Peaks community. Work closely with Tourism Sun Peaks to manage shared social media channels.

Ideal Candidate:

• Post-secondary education in Business, Marketing, Tourism, or a related field
• 2 years of experience in a marketing role. Experience working in the ski resort, tourism, hospitality, or outdoor-related industry is considered an asset
• An equivalent combination of education and work experience may be considered
• Strong social media and computer literacy is required
• Strong communication abilities, both written and verbal are required
• Experience and ability in photo and/or video content creation is required
• Experience with Meta advertising and/or Google Ads is an asset
• Experience with MailChimp or other email marketing platforms is an asset
• Experience with Ascent360 or other CDP/CRM platforms is an asset
• Experience coordinating photography contractors, video contractors, and/or athletes is an asset
• Experience with graphic design and the Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, Illustrator, InDesign etc) is an asset
• Proficiency in managing projects and works well under pressure
• Flexibility, willingness to learn, responsiveness, and proactivity are crucial
• A passion for outdoor recreation. Intermediate or advanced ability in skiing, snowboarding, mountain biking, hiking, and/or golf is an asset
• Valid driver\'s license
• Weekend and holiday work required
• Authorized to work in Canada

Why join us?We are Canada\'s second-largest ski area and a passionate team committed to providing the finest mountain resort experience to our guests.Our people are at the heart of what we do, making a difference to our guests and our workplace every single day. That\'s why we invest in the employee experience; to ensure everyone can be at their best and live our values.No matter who you are, or your career journey to date, once you join the team at Sun Peaks, you\'ll get to feel part of our special community right away. You and your wellbeing matter to us; you\'ll have plenty of opportunities to grow and learn, as well as enjoy everything our beautiful mountain resort has to offer.In return, we expect you to be passionate about working together to create special memories for our guests, while taking care of our precious environment for others to enjoy into the future.The perks and benefits you\'ll get to enjoy:

• Winter/Summer Season Lift, Trail and Golf passes
• Initial entitlement to three weeks of paid vacation
• Benefits plan and additional wellness components, including Health Spending Account and EFAP
• Participation in our RRSP and matching DPSP programs
• Company supported training and professional development opportunities
• Dining discounts within our hotel & Resort-owned outlets
• Retail discounts in our Resort-owned outlets
• Friends and family hotel rates at Sun Peaks Grand Hotel
• Reciprocal programs with partnering ski areas & hotels
• Eligibility for our \'Pay for Performance\' incentive bonus program (after qualifying period), awarded to top performers

We are an equal opportunity employer, committed to building a diverse and inclusive culture, and encourage applications from all qualified individuals.We acknowledge that we live, work, and play on the traditional territory of the Secw\xc3\xa9pemc People.

Sun Peaks