Job Description

Location: Sobeys Innovation Hub, Calgary Office, Foord St. Office, Bureau de Montr\xc3\xa9al-Nord, Vancouver Office, Victoria Office

Postal Code:

Voila.ca is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization. You will help launch and operate a new brand in the Ontario and Quebec markets powered by Ocado Group\'s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed, and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voila by Sobeys and Voila par IGA will be the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.\xe2\x84\xa2

All career opportunities will be open a minimum of 5 business days from the date of posting.

Ready to Make an impact?

We are looking for a Marketing Specialist who will assist in the development and execution of integrated marketing plans for Voila. You will work with a cross functional team of internal and external/agency partners to help bring the strategy to life for the consumer.

Here\'s where you\'ll be focusing:

• Understand the brand strategy and act as a brand champion through marketing activations
• Collaborate with the Marketing Manager and participate in the annual planning of the strategic marketing plan, that support the brand strategy including brief development, creative evaluation, and tactical execution
• Manage the advertising adaptation of key elements of the Voil\xc3\xa0 brand and the production of content for the Alberta market
• Be the brand guardian to ensure all campaigns are cohesive and ties back to the business objectives
• Plan and execute Marketing campaigns (omnichannel) with other stakeholders to meet performance goals
• Engage internal cross-functional partners, including Marketing, Creative Studio, Content Services, Digital, Loyalty, Merchandising, Business & Customer Insights, Category, and external agency partners, to activate programs which support the marketing priorities
• Assist with management of experiential, partnership, and sponsorship programs
• Assist with management and execution of project tracking for marketing calendars, business updates, and quarterly updates
• Develop and manage promotional and marketing plan project work streams including project management and follow-ups, creative proof approvals and budget reconciliation
• Work closely with Customer Insights and external partners to conduct pre/post-campaign reporting and analysis, identifying trends and recommendations for improvements
• Collaborate with the national marketing team to ensure synergy between both brands (Voil\xc3\xa0 and Safeway)

What you have to offer:

• Minimum 4-5 years of relevant work experience in brand marketing or advertising.
• You have an excellent knowledge of e-commerce
• Experience in managing digital marketing programs
• Fluency in web analytics tools, such as Google Analytics, Salesforce Marketing Cloud, digital marketing platforms (e.g., google, FB)
• Proficient in Microsoft Excel (comfortable doing vlookups)
• You are results-oriented, customer-focused, and have a passion for food
• You demonstrate exceptional organizational skills, have a great ability to adapt to a changing environment, and are comfortable managing a large number of complex projects simultaneously
• You demonstrate good stress management skills
• You are a team player and have excellent communication skills

#LI-Hybrid #LI-LM1

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

Sobeys