Job Description

A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, exciting internal and external brand. As a Marketing professional, this is what you look for and want most in your career. At CDW, we're happy to report that we meet all that criteria and more. A Fortune 200 leader, we're the organization Canadian companies turn to most to solve all their IT needs.

Reporting to the Marketing Manager, the Marketing Specialist - Content Marketing, will draw on proven content writing experience to identify, create and distribute content through CDW marketing channels to incite action from stakeholders in long form blog posts, articles and ebooks as well as supporting copywriting across a variety of channels.

What you'll do:

• Write innovative and interesting copy for a variety of marketing programs and integrated campaigns including blog posts/articles, advertising, social media, email campaigns, web content, promotional materials, video scripts, mailers, catalogue, and more. This will be accomplished through participating in campaign strategy and planning sessions, interviewing stakeholders, independent research, working collaboratively with designers, marketing, product and partner management and other stakeholders to complete web, multimedia, and print projects as required.
• Leverage SEO best practices while creating optimized copy for partner blogs, webpages, emails, and other marketing collateral supporting lead generation through multiple channels. This will be accomplished through reviewing, analyzing and adapting copy for search engine optimization, researching and identifying ranking keywords to drive valuable traffic, write powerful calls-to-action to convert visitors, working with internal SMEs and other stakeholders to build content and buyer persona awareness.
• Review, proof, edit and adapt copy to ensure consistency and respect of brand and writing style guidelines. In collaboration with the corporate communications team, develop content strategies and disseminate consistent brand messaging through all partner campaigns and programs.
• Provide marketing and communication support as required

What you need to succeed:
Must-have:

• Bachelor's degree in Communications, English, Journalism or equivalent
• 3+ years of Journalist, Copywriting, Marketing or Communications experience
• Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Executive and Senior Leadership
• Demonstrated ability to write and create multichannel content (long-form, social, web, print, digital)
• Experience working cross-departmentally to collect and communicate information through various mediums. Proven track record in developing and maintaining strategic relationships
• Proven record of successful project management and organizational skills
• Demonstrated ability to analyze data and conduct primary research
• Ability to multitask and be adaptable in a fast-changing environment

Nice-to-have:

• Previous copywriting and content management experience, especially in the technology or similar field

Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations in Canada, the United States, and the United Kingdom. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced startups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.

What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT, but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self-and your best ideas-to CDW. Because diverse perspectives bring forth better problem solving-and better solutions for our customers on a rapidly evolving technology landscape.

The well-being of our employees is essential to us. CDW offers a comprehensive benefits package, which includes health, dental and vision coverage, coworker stock purchase program, paid vacation time and sick days, RRSP/DPSP and DPSP match, tuition reimbursement, coworker discounts, and other generous perks.

Job Category: Marketing

Job Type: Full-Time

Travel Percentage: 10%