Job Description

Based in Campbellville, Ontario, Lubecore International was founded in 2008 and produces the most innovative, next generation automated lubrication systems on the market. We design, manufacture, assemble, market, install and guarantee state-of-the-art automated lubrication systems. Our automated lubrication systems set the bar in performance and durability. Lubecore has a continuously growing international dealer network consisting of sales and service sites in countries around the globe. With over 100 years of combined management experience, Lubecore supplies and supports dealers and customers in the industrial, transportation, mining, municipal, agricultural, and mobile heavy equipment markets. Lubecore International is currently recruiting for a Marketing Specialist based in the Campbellville, ON office. The Marketing Specialist is a core member of the Lubecore Global Sales and Marketing team and will be responsible for the development, creation, and execution of both digital and traditional marketing campaigns and materials, as well as the management of all social media channels. The Marketing Specialist will help grow brand awareness of the Lubecore group of companies. Deliverables

• Develop and execute creative marketing initiatives, including digital and traditional ad design, email marketing, website and social media content, videos, etc.
• Assist with the management and maintenance of Lubecore\xe2\x80\x99s website(s).
• Collaborate with Lubecore group members to create landing pages and optimize the user experience.
• Ensure all marketing materials are supportive of, and consistent with, marketing strategies and brand guidelines
• Design and manage Lubecore marketing content library (videos, brochures, training materials, tradeshows etc.)
• Utilize strong analytical ability to develop and evaluate a 360 view of the customer journey and interactions across multiple channels and customer touch points.
• Design, build, and maintain Lubecore\xe2\x80\x99s social media presence
• Develop and manage marketing campaigns assessing performance against goals (ROI and KPI\xe2\x80\x99s)
• Evaluate data to identify trends and insights and present budget and performance recommendations based on insights
• Prioritize and execute marketing requests, including out-of-scope or creative. This may include working with 3rd party partners.
• Support Sales and Operations teams in the execution of marketing plans
• Support Public Relations initiatives, working with 3rd party partners as required
• Attend and participate in Lubecore conferences as required.
• Conduct field visits to assess emerging technologies and market trends.
• Present recommendations based on emerging technologies and market trends

Job Requirements

• Minimum of 2 years of marketing experience
• Bachelor\xe2\x80\x99s degree (preferably in Marketing, Communications, or Design)
• Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment
• Working knowledge of web design software
• Understanding core graphic design best practices
• Solid understanding of social marketing
• Demonstrable experience with SEO/SEM, marketing database, email, social media and/or display advertising campaigns Ability to analyze data to assess performance and priorities (e.g., Google Analytics, WebTrends, etc.
• Video production and editing are a definite asset
• Strong computer skills including Microsoft Office; specifically, Teams, Outlook, Word, Excel, PowerPoint, and Publisher
• Ability to effectively collaborate in a team environment. Ability to effectively coordinate with other departments to complete projects on time.
• Strong interpersonal skills.
• Strong oral and written communication skills.

Job Types: Full-time, Permanent Salary: $45,000.00-$60,000.00 per year Benefits:

• Casual dress
• Dental care
• Extended health care
• Paid time off
• Vision care

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 2 years (required)

Work Location: One location